GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

Program Learning Outcomes
PROGRAM LEARNING OUTCOME
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1- Have a detailed understanding of consumer behavior, marketing strategies and practices in tourism.
2- Understand both professional and scientific ethical values.
3- Have an understanding of modern management theories and management psychology.
4- Plan, conduct, analyze and report a study using scientific research methods.
5- Understand the sustainable tourism development strategies.
6- Demonstrate effective communication and presentation skills both verbally and in writing.
7- Have analytical thinking skills within the context of tourism.
8- Have an understanding of new product development and innovation management in tourism.
9- Have an understanding of customer relationship management in tourism businesses.
10- Understand the strategic management and quality management issues in tourism.
11- Understand the consumer rights in tourism industry.
12- Have a detailed understanding of institutionalism and reconstruction issues in tourism businesses.
13- Have an understanding of the social, cultural and religious contexts of tourism.
14- Have an understanding of entrepreneurship and new organizational cultures in tourism.
15- Have a detailed understanding of national and international management systems taht could be used by tourism businesses.
16- Have a detailed understanding of branding in tourism.
17- Understand the key concepts and issues in international hotel management.
18- Understand the financial analysis, investment and resource management issues in tourism businesses.
19- Have an understanding of e-commerce practices in the tourism industry.
20- Develop a variety of menus on the basis of menu planning principles for food and beverage businesses.