GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
CRITICAL MARKETING/4910025
Course Title: CRITICAL MARKETING
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Doç. Dr. Mehmet Baş
 -- WEB SITE(S) OF LECTURER(S)
  http://www.websitem.gazi.edu.tr/site/mbas
 -- EMAIL(S) OF LECTURER(S)
  mbas@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Gaining multifaceted view to students about marketing issues
Searching up the results of interaction with marketing and cultur
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course
 --COURSE CONTENT
1. Week  Rethinking development of marketing
2. Week  Marketing and prejudice
3. Week  Marketing thought and philosophy
4. Week  Macro perspectives marketing concept
5. Week  Critical approach to consumer research
6. Week  Consumer research and ethnopsychology
7. Week  Marketing and society
8. Week  Consumer society and hedonism
9. Week  Sustainable marketing
10. Week  Function of cultural studies in marketing
11. Week  Past postmodernism
12. Week  Postcolonlism and marketing
13. Week  Critical marketing thought as introspection
14. Week  Cultural turn
15. Week  
16. Week  
 -- RECOMMENDED OR REQUIRED READING
  Critical Marketing Pauline Maclaran, Michael Saren, Christina Goulding, Richard Elliott, Miriam Caterall. Routledge, 2012 Mark Tadajewski and Douglas Brownlie , Critical Marketing –Issues in Contemporary Marketing, John Wiley & Sons , Ltd. 2008.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  none
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
14
0
0
 Reading
14
2
28
 Searching in Internet and Library
14
1
14
 Designing and Applying Materials
14
1
14
 Preparing Reports
14
1
14
 Preparing Presentation
14
1
14
 Presentation
14
1
14
 Mid-Term and Studying for Mid-Term
14
1
14
 Final and Studying for Final
14
1
14
 Other
14
1
14
 TOTAL WORKLOAD: 
182
 TOTAL WORKLOAD / 25: 
7.28
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1X
2X
3X
4X
5X
6X
7X
8X
9X
10X