GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

STRATEGIC MARKETING PLANNING IN TOURISM/5840042

Course Title:	STRATEGIC MARKETING PLANNING IN TOURISM
Credits	3	ECTS	7.5
Semester	2	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assoc. Prof. R. Pars ŞAHBAZ

-- WEB SITE(S) OF LECTURER(S)

http://www.websitem.gazi.edu.tr/site/pars

-- EMAIL(S) OF LECTURER(S)

pars@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

Have detailed knowledge about strategic marketing planning.
Have knowledge about the development of marketing thought.
Understand the competitive and positioning strategies.
Understand the business analysis.
Have detailed knowledge about industry and competitive analysis.
Understand the customer analysis.

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Development of Marketing Thought, Strategic Thinking and Strategic Marketing Management
2. Week	Strategic Marketing Planning
3. Week	Strategic Analysis and Market Opportunities
4. Week	Business Analysis
5. Week	Industry and Competitive Analysis, Customer Analysis
6. Week	Measurement of Market Opportunities and Market Attractiveness
7. Week	Entry Strategies for New Markets
8. Week	Midterm Exam
9. Week	Marketing Strategies for Growing Markets
10. Week	Marketing Strategies in Mature Markets
11. Week	Declining Markets and Marketing Stratgies in Times of Crisis
12. Week	Marketing Stratgies According to Market Position
13. Week	Marketing Strategy Implementation and Performance Evaluations
14. Week	Implementing Marketing Strategies
15. Week	Strategic Control and Marketing Performance Evaluations
16. Week	Final Exam

-- RECOMMENDED OR REQUIRED READING

Pazarlama Stratejileri Edt. Ömer Torlak ve Remzi Altunışık The Marketing Plan, William M. Luther

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Discussion

-- WORK PLACEMENT(S)

None

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	1	20
Exercises	0	0
Projects	1	40
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week			0
Reading	14	2	28
Searching in Internet and Library	14	2	28
Designing and Applying Materials			0
Preparing Reports	4	6	24
Preparing Presentation	4	6	24
Presentation	2	1	2
Mid-Term and Studying for Mid-Term	3	6	18
Final and Studying for Final	3	7	21
Other			0
TOTAL WORKLOAD:			187
TOTAL WORKLOAD / 25:			7.48
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1		X
2					X
3		X
4			X
5		X
6						X
7		X
8		X
9		X
10		X
11			X
12		X
13						X
14						X
15						X
16
17
18
19
20

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR