GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

CONTEMPORARY MARKETING APPROACHES IN TOURISM/4840044

Course Title:	CONTEMPORARY MARKETING APPROACHES IN TOURISM
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assoc. Prof. Selma MEYDAN UYGUR

-- WEB SITE(S) OF LECTURER(S)

http://www.websitem.gazi.edu.tr/site/smeydan

-- EMAIL(S) OF LECTURER(S)

smeydan@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

Have detailed knowledge of new concepts and strategies in tourism marketing.

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	New developments in marketing, marketing in the postmodern era
2. Week	Marketing 3.0
3. Week	Value-based marketing
4. Week	Market orientation
5. Week	Customer satisfaction
6. Week	Niche marketing
7. Week	Direct marketing
8. Week	Midterm Exam
9. Week	Internet marketing
10. Week	Mobile marketing
11. Week	Virtual communities in marketing
12. Week	Word of mouth communication and marketing
13. Week	Purposive marketing
14. Week	Events marketing
15. Week	Social marketing
16. Week	Final Exam

-- RECOMMENDED OR REQUIRED READING

Güncel Pazarlama Yaklaşımlarından Seçmeler, Edit; İnci Varinli ve Kahraman Çatı, Detay Yayıncılık, Ankara, 2008.

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer

-- WORK PLACEMENT(S)

None

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	50
Assignment	0	0
Exercises	0	0
Projects	1	50
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week			0
Reading	7	6	42
Searching in Internet and Library	7	7	49
Designing and Applying Materials			0
Preparing Reports	3	4	12
Preparing Presentation	2	4	8
Presentation	2	5	10
Mid-Term and Studying for Mid-Term	2	5	10
Final and Studying for Final	3	5	15
Other			0
TOTAL WORKLOAD:			188
TOTAL WORKLOAD / 25:			7.52
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

Gazi University