GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

SECTORAL PROBLEMS IN PUBLIC RELATIONS/5360053

Course Title:	SECTORAL PROBLEMS IN PUBLIC RELATIONS
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assist Prof. Dr. Muharrem Çetim

-- WEB SITE(S) OF LECTURER(S)

-- EMAIL(S) OF LECTURER(S)

mcetin@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

Acquires knowledge about public relations sector.
Notices the recent developments in the sector.
Produces solutions to the problems

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	PR practices in public, private and voluntary organizations.
2. Week	Social shopping theory and its applicability.
3. Week	Game theory and its usage in PR
4. Week	cibernetik theory and application.
5. Week	Sample events in crisis period in public and private sector.
6. Week	International events in PR, impact and ethics.
7. Week	Comperative institutional culture studies.
8. Week	Midterm
9. Week	Institutional identity in public and private sector.
10. Week	Change management and engineering, sample cases, problems.
11. Week	Educational problems in public and private sector.
12. Week	PR role in comperative imagemaking
13. Week	PR practices in internet : sample cases.
14. Week	Total quality management and problems - solutions in a comperative perspective.
15. Week	Vision management, vision making and role of PR
16. Week	Final

-- RECOMMENDED OR REQUIRED READING

Kurum kültürü, Kıvanç Katmandu Kurum kimliğini oluşturma gereği,Füsun Topsümer

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, practice

-- WORK PLACEMENT(S)

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	0	0
Assignment	1	40
Exercises	1	60
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	0	0	0
Reading	14	4	56
Searching in Internet and Library	14	4	56
Designing and Applying Materials	0	0	0
Preparing Reports	0	0	0
Preparing Presentation	2	2	4
Presentation	14	1	14
Mid-Term and Studying for Mid-Term	1	2	2
Final and Studying for Final	1	2	2
Other	0	0	0
TOTAL WORKLOAD:			176
TOTAL WORKLOAD / 25:			7.04
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

Gazi University