GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

PUBLIC RELATIONS AND PUBLICITY IN GLOBALIZATON PROCESS/4360043

Course Title:	PUBLIC RELATIONS AND PUBLICITY IN GLOBALIZATON PROCESS
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assoc. Prof. Dr. Muharrem ÇETİN

-- WEB SITE(S) OF LECTURER(S)

-- EMAIL(S) OF LECTURER(S)

cetinm@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

At the end of the course, students will be able to define globalization concept.
Students will be able to analyse theoretical discussions about globalization.
Students will be able to assess globalization process.
Students will be able to assess and interpret globalization's actors.
They will be able to establish relationship between globalization and culture,globalization and communication,globalization and economic organisations
Students will be able to analyse relationship between global aconomic structures and multi-national organizations.
Students will be able to establish relationship between communication, public relations and globalization.

-- MODE OF DELIVERY

The mode of delivery of this course is face to face.

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	What is globalization? The concept and definition of Globalization
2. Week	History of Globalization
3. Week	Actors of globalization
4. Week	Globalization and Nation State Debates
5. Week	Globalization and Nation State Debates
6. Week	Globalization and Culture
7. Week	Globalization and Economic Structure
8. Week	Mid-term
9. Week	Globalization and Communication
10. Week	Globalization and Communication
11. Week	International News Agencies as a Globalisation Tool
12. Week	Globalization and Status of Organizations
13. Week	Global Organizations and Public Relations
14. Week	Structuring of Organizations and Public Relations
15. Week	Structuring of Organizations and Public Relations
16. Week	Final exam

-- RECOMMENDED OR REQUIRED READING

Küreselleşme ve Türkiye, Harun Gümrükçü İnsanlığa Dayatılan Küreselleşme, Mehmet Dikici

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration, Drill - Practise

-- WORK PLACEMENT(S)

There is no compulsory internship.

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	0	0	0
Reading	14	4	56
Searching in Internet and Library	14	4	56
Designing and Applying Materials	0	0	0
Preparing Reports	1	3	3
Preparing Presentation	1	3	3
Presentation	13	2	26
Mid-Term and Studying for Mid-Term	1	2	2
Final and Studying for Final	1	2	2
Other			0
TOTAL WORKLOAD:			190
TOTAL WORKLOAD / 25:			7.6
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1					X
2					X
3					X
4						X
5					X
6				X
7					X
8						X
9					X
10					X
11				X
12					X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR