GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

THEORY DEBATES IN PUBLIC RELATIONS/5360012

Course Title:	THEORY DEBATES IN PUBLIC RELATIONS
Credits	3	ECTS	7.5
Semester	2	Compulsory/Elective	Compulsory

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assoc. Prof. Dr. Muharrem ÇETİN

-- WEB SITE(S) OF LECTURER(S)

-- EMAIL(S) OF LECTURER(S)

mcetin@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

At the end of the course, students will be able to assess public relations theories and models.
Students will be able to compare public relation theories and other fields' theories which related to public relations.
Students will be able to assess and analyse reflections different fields' theories to public relation field.
Students will be able to explain public relation strategies and basic practices.

-- MODE OF DELIVERY

The mode of delivery of this course is face to face.

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Main concepts, definitions and approachs in public relations
2. Week	The use of academic concepts in public relations practice
3. Week	Public Relations and Open-Systems Approach
4. Week	Anthony Giddens and Public Relations: The Third Way Perspective
5. Week	Max Weber and Public Relations
6. Week	Kant's Moral Theory and Ethics
7. Week	Goffman's Sociology and Public Relations
8. Week	Mid-term
9. Week	Public Relations Models: Press Agentry Model, Public Information Model, One-way Asymmetrical Model, Two-way symmetrical Model
10. Week	Excellence in Public Relations Management Theory
11. Week	Diffusion Theory and Game Theory
12. Week	Social Learning Theory
13. Week	Organisation Theory
14. Week	Contingency Theory
15. Week	Expectancy-value Theories Need Theories
16. Week	Final exam

-- RECOMMENDED OR REQUIRED READING

Levent Yaylagül, Kitle İletişim Kuramları, Dipnot Yayınları

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration, Drill - Practise

-- WORK PLACEMENT(S)

There is no compulsory internship.

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	1	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	0	0	0
Reading	14	4	56
Searching in Internet and Library	14	4	56
Designing and Applying Materials	0	0	0
Preparing Reports	0	0	0
Preparing Presentation	1	3	3
Presentation	14	2	28
Mid-Term and Studying for Mid-Term	1	2	2
Final and Studying for Final	1	3	3
Other	0		0
TOTAL WORKLOAD:			190
TOTAL WORKLOAD / 25:			7.6
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1						X
2					X
3						X
4					X
5						X
6					X
7					X
8				X
9					X
10					X
11				X
12					X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR