GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

ETHICAL PROBLEMS IN PUBLIC RELATIONS AND ADVERTISING/4360010

Course Title:	ETHICAL PROBLEMS IN PUBLIC RELATIONS AND ADVERTISING
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Compulsory

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Prof. Dr. Özlen ÖZGEN

-- WEB SITE(S) OF LECTURER(S)

http://websitem.gazi.edu.tr/site/ozlenozgen

-- EMAIL(S) OF LECTURER(S)

-- LEARNING OUTCOMES OF THE COURSE UNIT

Learining the professional ethics in public relations
Learining the professional ethics in publicity
Gaining a general vue on ethics
Learnin the law and regulations about ethics

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	The concept of ethics
2. Week	Philosophical approaches about ethics
3. Week	Ethics in interdisciplinary concept
4. Week	Deontology and prpfessioanal ethics
5. Week	Law and regulations about ethics
6. Week	Students presentations
7. Week	Midterm
8. Week	Ethical aproaches in public relations
9. Week	Ethical aproaches in publicity
10. Week	Ethical decision making models in public relations
11. Week	The practice of ethics in public relations (sims and navran models)
12. Week	The use of children in publicity
13. Week	Students presentations
14. Week	General discussion
15. Week	General discussion
16. Week	Final

-- RECOMMENDED OR REQUIRED READING

Televizyon Reklamlarında Etik Pınar Aytekin Detay Yayıncılık 2011 Halkla İlişkiler ve Reklama Üzerine Etik Değerlendirmeler İdil Sayımer Beta Kitabevi 2008

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration, Drill - Practise

-- WORK PLACEMENT(S)

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	0	0	0
Reading	14	4	56
Searching in Internet and Library	14	4	56
Designing and Applying Materials	0	0	0
Preparing Reports	0	0	0
Preparing Presentation	5	2	10
Presentation	14	1	14
Mid-Term and Studying for Mid-Term	1	2	2
Final and Studying for Final	1	2	2
Other	0	0	0
TOTAL WORKLOAD:			182
TOTAL WORKLOAD / 25:			7.28
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1					X
2						X
3						X
4					X
5						X
6						X
7					X
8					X
9				X
10					X
11						X
12					X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR