GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
ADVERTISING AND COMMUNICATION II/YMS 514
Course Title: ADVERTISING AND COMMUNICATION II
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc. Prof. Çiğdem DEMİR
 -- WEB SITE(S) OF LECTURER(S)
  www.websitem.gazi.edu.tr/site/cdemir, www.cigdemdemirdesign.com
 -- EMAIL(S) OF LECTURER(S)
  cdemir@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To be able to learn advertising semantics.
To be able to analysing Semiotics and semantics.
To be able to analyse advertising.
To be able to comprehend the importance of advertising in the branding process.
To be able to examine the creative process of advertisement campaigns.
To be able to convert reseaches into articles.
Develop and deepen knowledge in the same or in a different field to the proficiency level based on Bachelor level qualifications.
Use of theoretical and practical knowledge within the field at a proficiency level.
Take responsibility and develop new strategic solutions as a team member in order to solve unexpected complex problems faced within the applications
 -- MODE OF DELIVERY
  he mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  -
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  REKLAM VE İLETİŞİM I
 --COURSE CONTENT
1. Week  Analysis of advertising: Radio, Cinema, Newspaper.
2. Week  Analysis of advertising: Outdoors
3. Week  Analysis of advertising: Indoors
4. Week  Analysis of advertising: direct mail, flier.
5. Week  Analysis of advertising: Internet and Viral Ads.
6. Week  Project
7. Week  Creation of trademarks
8. Week  Analysis of the relationship between brand and advertising.
9. Week  Mid Term Exam
10. Week  Project, seminars.
11. Week  Project, seminars.
12. Week  Project, seminars.
13. Week   Project
14. Week   Project
15. Week   Project
16. Week   Final exam.
 -- RECOMMENDED OR REQUIRED READING
   Dağtaş, Banu (2003), Reklamı Okumak, Ütopya Yayınları, Ankara. Batı, Uğur (2010). Reklamın Dili, Alfa Basım, İstanbul. Becer, Emre (2002). İletişim ve Grafik Tasarım, Ankara: Dost Kitabevi, Barhes, Roland (2005). Göstergebilimsel Serüven, 4.baskı, YKY yayınları, İstanbul. Ertike, Aybike – Yılmaz, Recep (2011). Reklamcılığın Anahtar Kavramları, Kitabevi, İstanbul. Her Yönüyle Pazarlama İletişimi (2003), MediaCat Kitapları, İstanbul. Kocabaş, F., Elden M. ve Yurdakul N. (2000).Reklam ve Halkla İlişkilerde Hedef Kitle, İletişim Yayınları, İstanbul. Mutlu, Erol (2008). İletişim Sözlüğü, Ayraç Kitapevi, Ankara Pringle, Hamish – Thompson, Marjorie (2000). Marka Ruhu, Scala Yayıncılık, İstanbul. Ries, Al&Laura (1998). The 22 Immutable Laws of Branding, HarperCollins Publishers, New York, NY. Tayfur, Gıyasettin (2010). Reklamcılık, Nobel Yayın Dağıtım, Ankara. Teker, U. Grafik Tasarım ve Reklam, İzmir: Dokuz Eylül Yayıncılık, 2003 Tungate, Markn (2007).
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Seminars
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
0
10
 Assignment
0
20
 Exercises
0
0
 Projects
0
10
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
6
6
36
 Searching in Internet and Library
4
6
24
 Designing and Applying Materials
4
7
28
 Preparing Reports
0
 Preparing Presentation
5
5
25
 Presentation
3
5
15
 Mid-Term and Studying for Mid-Term
1
2
2
 Final and Studying for Final
1
4
4
 Other
0
 TOTAL WORKLOAD: 
176
 TOTAL WORKLOAD / 25: 
7.04
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Students combine their knowledge with their undergraduate education and new media educationX
2Students learn new media related scientific and artistic areas.X
3Students gain advanced expertise both intheory and practice in the field of new mediaX
4Students can function in multidisciplinary fileds with new mediaX
5Students can create solutions on the new media field.X
6Students can gather academical information on new meida field and process them acedamicallyX
7Students can create new media art worksX
8Students can write a thesis upon new meida field.X
9Students can create cognitive solutions by using research methods efficientlyX
10Students can create artistic and academic social accountability projectsX