GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
TV COMMERCIALS I/YMS 509
Course Title: TV COMMERCIALS I
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
   Turkish
 -- NAME OF LECTURER(S)
  Assist. Prof. Semra ÇEVİK
 -- WEB SITE(S) OF LECTURER(S)
  websitem.gazi.edu.tr/, w3.gazi.edu.tr/~scevik
 -- EMAIL(S) OF LECTURER(S)
  scevik@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To have known television advertisement theories and process of communacition
To be know Using system and its aim for television advertisement
To be analyise television advertisement on samples
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 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Theory of television ad.
2. Week  History of television ad.
3. Week  Television advertisement and trade
4. Week  Television advertisement contests
5. Week  Anderstading of television advertisement
6. Week  Advertisement and manipulation
7. Week  Sympathy
8. Week  Mid term ex.
9. Week  Reportig to advertisement
10. Week  Television advertisement and fetichism on brand newness
11. Week  Brand images and selling advertisements
12. Week  Television advertisement and using sexulaty
13. Week  Television advertisement and using children
14. Week  Television advertisement and modernity
15. Week  Final Ex.
16. Week  -
 -- RECOMMENDED OR REQUIRED READING
  PAUL RUTHERFORD: YENİ İKONALAR Televizyonda Reklam Sanatı STEEL J.. GERÇEK YALANLAR REKLAMCILIK ARMAND MATELARD - REKLAMCILIK – İLETİŞİM BANU DAĞDAŞ - REKLAMI OKUMAK YÜKSEL ÜNSAL; BİLİMSEL REKLAM VE PAZARLAMADAKİ YERİ
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
1
40
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
1
20
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
8
112
 Practising Hours of Course Per Week
0
 Reading
14
4
56
 Searching in Internet and Library
0
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
2
5
10
 Presentation
1
5
5
 Mid-Term and Studying for Mid-Term
1
2
2
 Final and Studying for Final
1
2
2
 Other
0
 TOTAL WORKLOAD: 
187
 TOTAL WORKLOAD / 25: 
7.48
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Students combine their knowledge with their undergraduate education and new media educationX
2Students learn new media related scientific and artistic areas.X
3Students gain advanced expertise both intheory and practice in the field of new mediaX
4Students can function in multidisciplinary fileds with new mediaX
5Students can create solutions on the new media field.X
6Students can gather academical information on new meida field and process them acedamicallyX
7Students can create new media art worksX
8Students can write a thesis upon new meida field.X
9Students can create cognitive solutions by using research methods efficientlyX
10Students can create artistic and academic social accountability projectsX