GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MODERN MARKETING STRATEGIES/7210005
Course Title: MODERN MARKETING STRATEGIES
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. M.Mithat ÜNER
 -- WEB SITE(S) OF LECTURER(S)
  w3.gazi.edu.tr/~mithatuner/
 -- EMAIL(S) OF LECTURER(S)
  mithatuner@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
He/She learns about general topics of marketing planning.
He/She learns about strategic marketing process and its stages.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Marketing Concept and definition
2. Week   Strategic marketing planning process
3. Week   Analysis of environment
4. Week   Analysis of environment
5. Week  SWOT Analysis
6. Week  Marketing Strategy
7. Week  Market segmentation and target market selection
8. Week  Midterm Exam
9. Week  Positioning and repositioning
10. Week  Competitive Positions and strategies
11. Week  Competitive Positions and strategies
12. Week  Using matrixes for devolopment of marketing strategies
13. Week  Using matrixes for devolopment of marketing strategies
14. Week  Using matrixes for devolopment of marketing strategies
15. Week  Discussion
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Principles of Marketing; Philip Kotler, Gary Armstrong, 2006 Marketing Planning; Karen Beamish, Ruth Ashford, 2005
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  None
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
14
3
42
 Reading
8
5
40
 Searching in Internet and Library
8
5
40
 Designing and Applying Materials
0
0
0
 Preparing Reports
0
0
0
 Preparing Presentation
0
0
0
 Presentation
0
0
0
 Mid-Term and Studying for Mid-Term
2
6
12
 Final and Studying for Final
2
7
14
 Other
0
0
0
 TOTAL WORKLOAD: 
190
 TOTAL WORKLOAD / 25: 
7.6
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Gains the required knowledge on Management and Organization.X
2Can work in teams and share information with team members in tasks of management and/or organization.X
3Identifies and analyzes problems also offers solutions in tasks of management and/or organization.X
4Contributes to projects, takes responsibility and conduct researches in tasks of management and/or organization.X
5Can define goals and objectives of organization, design strategy in tasks of management and/or organization.X
6Investigates the acquired information on tasks of management and/or organization.X
7Can use statistical methods in tasks of management and/or organization.X
8Transfers information in tasks of management and/or organization via using verbal and/or written communication skills.X
9Analyses and carries out relations with stakeholders in tasks of management and/or organization.X
10Transfers information in tasks of management and/or organization via using information and communication technologies in necessary.X
11Puts innovative working principles into practice in tasks of management and/or organization.X
12Develops methods, models and theory in tasks of management and/or organization.X
13Is conscious about universality of right, social justice, quality, saving cultural and environmental values, occupational health and safety in tasks of management and/or organization.X
14Gains informaiton on law that is necessary for business administration field and to be able to use this information.X