GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING OF HEALTH SERVICES/5161309
Course Title: MARKETING OF HEALTH SERVICES
Credits 3 ECTS 8
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Sezer KORKMAZ
 -- WEB SITE(S) OF LECTURER(S)
  http://www.websitem.gazi.edu.tr/site/sezerk
 -- EMAIL(S) OF LECTURER(S)
  sezerk@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Have knowledge about service marketing
Understand the importance of service marketing
Understand healtcare marketing
Know the strategies of healtcare marketing
Understand how to use healtcare marketing strategies.
Know and apply marketing ethics



 -- MODE OF DELIVERY
  The mode of delivery of this course is distance education
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Marketing And Development Of Health Care Marketing
2. Week  Service marketing process
3. Week  Marketing Strategies
4. Week  The Enviroment of Marketing Strategies
5. Week  Understanding Consumers
6. Week  Market Segmentation
7. Week  Developing Customer Loyalty and Customer Relationship Management
8. Week  MIDTERM
9. Week  Marketing Information System In Health Care Organization
10. Week  Product And Product Strategies
11. Week  Price
12. Week  Place
13. Week  Promotion
14. Week  Marketing Ethics
15. Week  Branding and Brand management
16. Week  
 -- RECOMMENDED OR REQUIRED READING
  • Tengilimoğlu, D., Sağlık Hizmetlerinde Pazarlaması, Siyasal Kitapevi, 2011., Ankara • Karafakıoğlu, M., Sağlık Hizmetleri Pazarlaması, İ.Ü. İşletme Fakültesi Yayını. 1998 İstanbul. • Odabaşı, Y., Oyman, M., Edt: Necdet TİMUR, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi Yayını, 1994., Eskişehir
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
25
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
25
 Contribution of Final Examination to Overall Grade  
75
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
0
 Searching in Internet and Library
14
5
70
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
30
30
 Final and Studying for Final
1
50
50
 Other
0
 TOTAL WORKLOAD: 
192
 TOTAL WORKLOAD / 25: 
7.68
 ECTS: 
8
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1-Improve and deepen their knowledge in the field at expert level based on Bachelor’s degree competenciesX
2-Understand the interaction between the disciplines related to the fieldX
3-Use the theoretical and applied knowledge that he/she acquires in thefieldX
4-Develop new knowledge combining the knowledge from the related disciplines and the knowledge in the fieldX
5-Analyze the problems in the field using scientific research methodsX
6- Identify a problem in the fieldX
7- Develop suggestions for the problems in the fieldX
8-Solves the problemX
9Evaluate solution results in terms of quality processesX
10-Develop new approaches and methods by taking responsibility in complex situations encountered in practice of the fieldX