GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
CORPORATE IDENTITY MANAGEMENT/5511308
Course Title: CORPORATE IDENTITY MANAGEMENT
Credits 3 ECTS 8
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc. Prof. Mithat Yılmaz
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/yilmazm
 -- EMAIL(S) OF LECTURER(S)
   yilmazm@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Corporate identity, corporate image, corporate strategies to create
Corporate communications to plan To design an organization's corporate identity
To make your corporate identity management in the information systems
To develop ideas about the correct use of brand communication tools
 -- MODE OF DELIVERY
  This course is carried out only in the form of distance education via the Internet.
 -- PREREQUISITES AND CO-REQUISITES
   There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week   The meaning of corporate identity and historical development
2. Week   Corporate Image and branding relationship
3. Week   Corporate identity design and the relationship between the target audience
4. Week   Corporate identity elements and examination of corporate identity manual
5. Week   Purposes of Corporate identity management
6. Week   Logo designs examining the relationship on brands
7. Week   Implementation of corporate identity standards in information systems
8. Week  Corporate identity management and company value
9. Week  Establishment of product standards will take place in corporate identity guidelines
10. Week  To be decided of corporate identity of the implementation project
11. Week  Corporate identity design
12. Week   Corporate identity design
13. Week  Corporate identity presentation methods
14. Week   Project presentations
15. Week   Project presentations
16. Week   Project presentations
 -- RECOMMENDED OR REQUIRED READING
  Corporate Identity Management/Yrd. Doç. Dr. Muharrem Tuna / Ayşen Akbaş Tuna Corporate Identity Ph.D./Ayla OKAY Firm / Corporate Identity and Image in brands/ Mehmet AK Corporate CultureGoffee/Robert GOFFEE, GarethJONES Globalizationandchangingcorporateimage in business/Ebru GÜZELCİK Corporate Identity Design/Verenico NAPOLES
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  not applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
42
 Assignment
1
18
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
60
 Contribution of Final Examination to Overall Grade  
40
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
14
3
42
 Searching in Internet and Library
14
3
42
 Designing and Applying Materials
10
4
40
 Preparing Reports
5
3
15
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
10
10
 Final and Studying for Final
1
10
10
 Other
0
 TOTAL WORKLOAD: 
201
 TOTAL WORKLOAD / 25: 
8.04
 ECTS: 
8
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Rule the information technologies and systems used in the units of the Business, have enough knowledge on the system management.X
2Master the information systems and technologies used in the units of the Business, design the system regarding the needs of the Business.X
3Make the related analyses for an information system and know all of the processes at the analysis, design and implementation stages of the database that belongs to the system.X
4Be able to follow current developments in modern business techniques and technologies; especially information technologies, gain know how.X
5Follow current affairs and convey information about trends systematically.X
6Be aware of the social transformation especially in their own field and social, legal and moral responsbilities belongs to other work field.X
7Understand the disciplines and the interaction between his discipline and other relational ones, regard the disciplines and interactions in team works.X
8Develop their knowledge to the level of expertise which they obtained in license level.X
9Carry out a work which requires an expertness in this field.X
10Construct and perform an academic work in the field of Management Information Systems.X