GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
E-BUSINESS MANAGEMENT/5371308
Course Title: E-BUSINESS MANAGEMENT
Credits 3 ECTS 8
Semester 1 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc. Prof. Mehmet Baş
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/mbas
 -- EMAIL(S) OF LECTURER(S)
  mbas@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To be able to comment of cuirrent development in modern methods of management and Technologies
To be able to understand working on electronic environment
To be able to evaluate strategies for electronic trade models
To be able to design developing new products on electronic environment
To be able to plan pricing products sold on electronic environment




 -- MODE OF DELIVERY
  The mode of delivery of this course is distance education
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Basics of E-Trade
2. Week  Principles of electronic communication
3. Week  B2B From business to business e-trade
4. Week  B2B From Business to customer e-trade
5. Week  C2C From customer to customer e-trade
6. Week  Electronic marketing
7. Week  Electronic marketing
8. Week  Electronic marketing
9. Week  Mid term
10. Week  Types of payments on e-trade
11. Week  E-Advertising, E-Brand
12. Week  Security and digital sign in e-trade
13. Week  Applications of e-trade
14. Week  Legal Issues in e-trade
15. Week  Future of e-tarde
16. Week  Final
 -- RECOMMENDED OR REQUIRED READING
  ‘İnternet Ticareti’, M.Emre Civelek (2003),Beta Yayıncılık, İstanbul ‘E-Pazarlama’, Fatih Öncü (2002), Literatür Yayıncılık,İstanbul. Various Articles
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  None
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
30
 Assignment
1
10
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
14
1
14
 Searching in Internet and Library
14
2
28
 Designing and Applying Materials
0
 Preparing Reports
10
4
40
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
10
1
10
 Final and Studying for Final
14
1
14
 Other
13
4
52
 TOTAL WORKLOAD: 
200
 TOTAL WORKLOAD / 25: 
8
 ECTS: 
8
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Rule the information technologies and systems used in the units of the Business, have enough knowledge on the system management.X
2Master the information systems and technologies used in the units of the Business, design the system regarding the needs of the Business.X
3Make the related analyses for an information system and know all of the processes at the analysis, design and implementation stages of the database that belongs to the system.X
4Be able to follow current developments in modern business techniques and technologies; especially information technologies, gain know how.X
5Follow current affairs and convey information about trends systematically.X
6Be aware of the social transformation especially in their own field and social, legal and moral responsbilities belongs to other work field.X
7Understand the disciplines and the interaction between his discipline and other relational ones, regard the disciplines and interactions in team works.X
8Develop their knowledge to the level of expertise which they obtained in license level.X
9Carry out a work which requires an expertness in this field.X
10Construct and perform an academic work in the field of Management Information Systems.X