GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING STRATEGIES IN THE DIGITAL WORLD/5431306
Course Title: MARKETING STRATEGIES IN THE DIGITAL WORLD
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc. Prof. Dr. Mehmet BAŞ
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/mbas
 -- EMAIL(S) OF LECTURER(S)
  mbas@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Understand the marketing concept
Understand the definition of marketing
Understand the marketing period
Understand the marketing mix
Know product strategies
Know price strategies
Know place strategies
Know promotion strategies
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  the marketing concept
2. Week  the definition of marketing
3. Week  the marketing period
4. Week  the marketing mix
5. Week  product strategies in digital world
6. Week  product strategies in digital world
7. Week  price strategies in digital world
8. Week  price strategies in digital world
9. Week  place strategies in digital world
10. Week  place strategies in digital world
11. Week  promotion strategies in digital world
12. Week  promotion strategies in digital world
13. Week  case study
14. Week  case study
15. Week  
16. Week  
 -- RECOMMENDED OR REQUIRED READING
  Pazarlama Yönetimi; İsmet Mucuk
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  not applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
1
40
 Exercises
0
0
 Projects
1
20
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
14
3
42
 Searching in Internet and Library
14
2
28
 Designing and Applying Materials
0
 Preparing Reports
1
23
23
 Preparing Presentation
1
15
15
 Presentation
1
3
3
 Mid-Term and Studying for Mid-Term
1
15
15
 Final and Studying for Final
1
20
20
 Other
0
 TOTAL WORKLOAD: 
188
 TOTAL WORKLOAD / 25: 
7.52
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Rule the information technologies and systems used in the units of the Business, have enough knowledge on the system management.X
2Master the information systems and technologies used in the units of the Business, design the system regarding the needs of the Business.X
3Make the related analyses for an information system and know all of the processes at the analysis, design and implementation stages of the database that belongs to the system.X
4Be able to follow current developments in modern business techniques and technologies; especially information technologies, gain know how.X
5Follow current affairs and convey information about trends systematically.X
6Be aware of the social transformation especially in their own field and social, legal and moral responsbilities belongs to other work field.X
7Understand the disciplines and the interaction between his discipline and other relational ones, regard the disciplines and interactions in team works.X
8Develop their knowledge to the level of expertise which they obtained in license level.X
9Carry out a work which requires an expertness in this field.X
10Construct and perform an academic work in the field of Management Information Systems.X