GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING MANAGEMENT/5241306
Course Title: MARKETING MANAGEMENT
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assistant Professor Selma KALYONCUOĞLU
 -- WEB SITE(S) OF LECTURER(S)
  http://www.websitem.gazi.edu.tr/site/selmakalyoncu
 -- EMAIL(S) OF LECTURER(S)
  selmakalyoncu@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To comprehend discipline of marketing
To learn marketing mix
 -- MODE OF DELIVERY
  This course has conducted as a means of face to face.
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or corequisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optinal programme component for this course.
 --COURSE CONTENT
1. Week  Introduction to Marketing Management and Course Overview
2. Week  Marketing Concept Definitions of Marketing (American Marketing Association) Fundamental Concepts of Marketing
3. Week  The Evolution of Marketing
4. Week  The Marketing Environment and Environmental Analysis
5. Week  Consumer Behavior Consumer Buying Decision Process
6. Week  SWOT Analysis
7. Week  Organizational Aims and Goals Marketing Aims and Goals
8. Week  Market Segmentation Target Market Selection Positioning
9. Week  Creating the Marketing Mix Product Decisions I
10. Week  Product Decisions II
11. Week  Pricing Decisions
12. Week  Distribution Decisions
13. Week  Promotion Decisions
14. Week  Midterm Exam
15. Week  Student Presentations
16. Week  Student Presentations
 -- RECOMMENDED OR REQUIRED READING
  Recommended Resources: *Marketing; William M. Pride, O. C. Ferrell, 2008. *Genel İşletmecilik-Pazarlama Fonksiyonu (5. Bölüm); Ed. M. Mithat Üner, 2011.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  *Lecture *Question & Answer *Case Study *Research & Practice (Project Paper)
 -- WORK PLACEMENT(S)
   -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
50
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
13
3
39
 Practising Hours of Course Per Week
0
 Reading
13
2
26
 Searching in Internet and Library
13
2
26
 Designing and Applying Materials
13
1
13
 Preparing Reports
13
1
13
 Preparing Presentation
13
2
26
 Presentation
13
3
39
 Mid-Term and Studying for Mid-Term
1
2
2
 Final and Studying for Final
1
2
2
 Other
0
 TOTAL WORKLOAD: 
186
 TOTAL WORKLOAD / 25: 
7.44
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Rule the information technologies and systems used in the units of the Business, have enough knowledge on the system management.X
2Master the information systems and technologies used in the units of the Business, design the system regarding the needs of the Business.X
3Make the related analyses for an information system and know all of the processes at the analysis, design and implementation stages of the database that belongs to the system.X
4Be able to follow current developments in modern business techniques and technologies; especially information technologies, gain know how.X
5Follow current affairs and convey information about trends systematically.X
6Be aware of the social transformation especially in their own field and social, legal and moral responsbilities belongs to other work field.X
7Understand the disciplines and the interaction between his discipline and other relational ones, regard the disciplines and interactions in team works.X
8Develop their knowledge to the level of expertise which they obtained in license level.X
9Carry out a work which requires an expertness in this field.X
10Construct and perform an academic work in the field of Management Information Systems.X