GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
INTRODUCTION TO MARKETTING/SS-206
Course Title: INTRODUCTION TO MARKETTING
Credits 2 ECTS 2
Semester 4 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Head of Department
 -- WEB SITE(S) OF LECTURER(S)
  www.gazi.edu.tr/
 -- EMAIL(S) OF LECTURER(S)
  www.gazi.edu.tr/
 -- LEARNING OUTCOMES OF THE COURSE UNIT
• Management's Environment and marketing of traditional values and have knowledge of the marketing process.
• Marketing strategies covering the crucial concepts have knowledge of basic marketing approaches.
• Corporate marketing-related problems in the analysis in a critical manner, be able to synthesize and evaluate.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  "Marketing Concept" 's Introduction.
2. Week  Marketing: Managing Customer Relationships in a profitable way.
3. Week  Marketing Environment.
4. Week  Managing Marketing Information.
5. Week  Consumer Markets and Consumer Buying Behavior.
6. Week  Market Segmentation; Targeting and Positioning: Building the right relationships with the right customers.
7. Week  Market Segmentation; Targeting and Positioning: Building the right relationships with the right customers.
8. Week  Product, Service and Brand Strategies.
9. Week  Midterm
10. Week  New - Product Development and Product Life - Cycle Strategies.
11. Week  Products Pricing: Pricing Criteria and Approaches.
12. Week  Pricing Products: Pricing Strategies.
13. Week  Marketing Channels and Supply Chain Management.
14. Week  Wholesaling and Retailing.
15. Week  Integrated Marketing Communications: Advertising; Sales Promotion and Public Relations.
16. Week  Final
 -- RECOMMENDED OR REQUIRED READING
  Kotler Philip, Armstrong Gary, Principles of Marketing (Prentice Hall, 2006 or other editions can be used) Armstrong Gary, Kotler Philip. Marketing- An Introduction (Prenhall, 2000) Baines Paul, Fill Chris And Page Kelly, Marketing (Oxford University Press, 2008) Tek Ömer Baybars, Pazarlama İlkeleri (Beta, 1999) Larsen Hanne Hartvig, Cases in Marketing (Sage Publications, 1997).
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  WORK PLACEMENT
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
30
 Assignment
1
20
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
50
 Contribution of Final Examination to Overall Grade  
50
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
2
28
 Practising Hours of Course Per Week
5
2
10
 Reading
0
 Searching in Internet and Library
0
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
4
4
 Final and Studying for Final
1
8
8
 Other
0
 TOTAL WORKLOAD: 
50
 TOTAL WORKLOAD / 25: 
2
 ECTS: 
2
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Gaining the necessary theoretical and applied knowledge on engineering, mathematics, and science, skills for determining, defining and formulating computer engineering problems.X
2Gaining the ability to choose and apply appropriate analysis, modeling and design methods in computer engineering problems.X
3Gaining the ability to design a system, process or product related to computer engineering for a specific given purpose, gaining the ability to apply modern design tools.X
4Gaining the ability to evaluate the issues of security, robustness, adaptability, economy, ecological problems and sustainability in engineering solutions under realistic constraints and conditions.X
5Gaining the ability of simulation, experimenting, design, interpreting results for analysis and solution of computer engineering problems. Gaining the ability of analyzing of data for real problems which are need of industry.X
6Gaining the ability to use contemporary techniques and tools, information technologies for engineering applications.X
7Gaining the ability to work efficiently as individual or in a group in computer engineering discipline or in interdisciplinary studies. Gaining the ability to act independently, to use initiative when needed, and to be creative.X
8Gaining the ability to communicate efficiently by expressing his/her opinions in Turkish verbally or in written form in a concise manner. Gaining ability to efficiently use at least a foreign language in his/her proficiency.X
9Gaining the ability to grasp the significance of the concepts in areas such as business entrepreneurship, innovation and gaining ability for planning and management of a project.X
10Gaining the ability of awareness about self-renewal concept by comprehending the necessity of lifelong learning.X
11Gaining the ability to have professional and ethical responsibility.X
12The development of personality such as self-confidence, undaunting in the face of difficulties, consistency and patience.X
13Awareness about problems concerning with social, economic, environmental, etc. in our age and realization of the engineering profession by keeping mind in the responsibility which is related the awareness.X