GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETTING/PAZ-451
Course Title: MARKETTING
Credits 3 ECTS 4
Semester 8 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Emre ÇELİK
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/emrecelik
 -- EMAIL(S) OF LECTURER(S)
  emrecelik@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Explain the basics of the discipline of marketing. Marketing discipline, the basic definitions, concepts and theories, definitions.
Learns the functions of marketing, acquires market knowledge, acquires the ability to analyze markets.
Learns the intricacies of market research.
Learns the concept of market, determines target market.
Learns how to calculate product life cycle, acquires knowledge on new product development.
Learns the intricacies of product pricing and interpret pricing strategies.
Learns how the product will be distributed, can identify different strategies.
Understands and comments the concepts of efforts to increase sales, advertising, public relations, personal selling, direct marketing.
Recognizes the different marketing strategies,acquires international market analysis skills.
Can monitor new developments in marketing.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course
 --COURSE CONTENT
1. Week  Marketing concept, Evolution of Marketing
2. Week  Marketing functions, marketing environmental conditions
3. Week  Marketing Information Systems and Marketing Research
4. Week  Concept of market: market segmentation and target market selection
5. Week  Product, new product development, product life-stage
6. Week  Price, pricing strategies, pricing policies
7. Week  Distribution, distribution channels, the choice of distribution channels
8. Week  Efforts to increase sales, advertising, public relations, personal selling, direct marketing
9. Week  Marketing strategies
10. Week  International marketing
11. Week  Marketing Communications
12. Week  New developments in marketing
13. Week  New developments in marketing
14. Week  Final exam
15. Week  
16. Week  
 -- RECOMMENDED OR REQUIRED READING
  ALTUNIŞIK. R., ÖZDEMİR. Ş., TORLAK. Ö., “Modern Pazarlama”, Değişim Yayınları, 2002, İstanbul, Türkiye. KOTLER. P., “Principles of Marketing”, Prentice Hall, 1987, New Jersey, USA TEK. Ö.B., “Pazarlama İlkeleri”, Cem Ofset, İzmir, 1997, Türkiye
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  NONE
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
10
2
20
 Searching in Internet and Library
10
2
20
 Designing and Applying Materials
0
 Preparing Reports
1
4
4
 Preparing Presentation
1
3
3
 Presentation
1
1
1
 Mid-Term and Studying for Mid-Term
1
5
5
 Final and Studying for Final
1
5
5
 Other
0
0
 TOTAL WORKLOAD: 
100
 TOTAL WORKLOAD / 25: 
4
 ECTS: 
4
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Identifying and defining scientific problems in Electrical and Electronic EngineeringX
2Modeling and scientific problems solving in the field of engineering skills acquisition.X
3An electrical system analysis and the components of its, design skills; in this direction acquire the ability to apply modern design methods.X
4Modern techniques and tools necessary for engineering applications with the ability to use effective use of information technology, experiment design, implementation, data collection, analyzing and interpreting skills to obtain results.X
5To know access method to information and for this purpose the literature to do research, databases and other information resources the ability to use, disciplinary working groups to adapt to in the community Ability to work effectively and confidence to take responsibility, Turkish verbal / written communication skills and at least one foreign language skills have .X
6Knowledge of professional and ethical responsibility, project management, field applications, employee health, environment and safety conscious of; awareness about the legal implications of engineering applications having.X
7Acquire awareness of lifelong learning; scientific and technological developments have monitoring and self-renewal ability.X
8Be aware of the effects engineering solutions and applications for our country and the benefit of mankind, to know of the social dimension of work.X
9Entrepreneurial and innovative approach has to be one active.X
10Project planning and to disseminate the project results.X