GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
BRAND MANAGEMENT/STF-311-S
Course Title: BRAND MANAGEMENT
Credits 2 ECTS 2
Semester 5 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Associate Prof. Armağan Gökçearslan
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/armagangokce
 -- EMAIL(S) OF LECTURER(S)
   armagangokce778@gmail.com
 -- LEARNING OUTCOMES OF THE COURSE UNIT
-The emergence of brands during history
-The brands in globalization
-amblem, logotype and brands
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  -First brands
2. Week  -The industrial revolution and brand
3. Week  -The globalization and brand
4. Week  -The advertisement and brand
5. Week  -How to design an emblem?
6. Week  -How to design a logotype?
7. Week  -Mid-term exam
8. Week  Apelin to different surfaces emblem and logotype
9. Week  -Applying to different surfaces emblem and logotype
10. Week  -Creation a brands with a project
11. Week  -Creation a brands with a project
12. Week  -Creation a brands with a project
13. Week  -Creation a brands with a project
14. Week  -To criticsm to the Projecs
15. Week  -Final exam
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
  Türkiye'de Marka Yaratma ve Yaşatmanın Altın Kuralları, Muhterem İlginer, Rota Yayınları Marka Yönetimi, Işıl Karpat Aktuğlu, İletişim Yayıncılık
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  Practice
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
30
 Assignment
6
30
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
60
 Contribution of Final Examination to Overall Grade  
40
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
2
28
 Practising Hours of Course Per Week
0
0
0
 Reading
0
0
0
 Searching in Internet and Library
12
1
12
 Designing and Applying Materials
0
0
0
 Preparing Reports
12
1
12
 Preparing Presentation
0
0
0
 Presentation
1
1
1
 Mid-Term and Studying for Mid-Term
1
1
1
 Final and Studying for Final
1
1
1
 Other
0
 TOTAL WORKLOAD: 
55
 TOTAL WORKLOAD / 25: 
2.2
 ECTS: 
2
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Choose materials appropriate to textile design and use these creatively and productively.X
2Explain basic artistic concepts about textile design.X
3Explain basic technical concepts about textile design.X
4Know issues and his rights about occupational safety, social security and sustainable design.X
5Know basic principles about art, design, science and occupational ethics.X
6Employ basic artistic concepts about textile design.X
7Employ basic technical concepts about textile design.X
8Apply and manipulate his knowledge and abilities about art, culture and aesthetics into textile design fieldX
9Apply and manipulate his knowledge and abilities about textile technology into textile design field effectively and creatively.X
10Use computer software and IT Technologies related to textile design effectively.
11Make measurements and calculations necessary to design a textile product.
12Make technological development-based innovative and unique weaving textile designs.X
13Make technological development-based innovative and unique knitting textile designs.X
14Make technological development-based innovative and unique printing textile designs.X
15Use efficiently textile presentation techniques (illustration, portfolio design, multimedia etc.)X
16Work efficiently as personally or in intra and interdisciplinary teams; work cooperatively in occupational.X
17Act according to the rules and regulations and values about his occupation, obey occupational and ethical rules.X
18Communicate with his colleagues and follow occupational developments using at least one language according to the European Language Portfolio B1 level standards;X
19Make technology development-based innovative and unique weaving, knitting and printing textile designs.X