GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
ECONOMICS AND MARKETING/ENT 321
Course Title: ECONOMICS AND MARKETING
Credits 2 ECTS 2
Course Semester 5 Type of The Course Compulsory
COURSE INFORMATION
 -- (CATALOG CONTENT)
 -- (TEXTBOOK)
 -- (SUPPLEMENTARY TEXTBOOK)
 -- (PREREQUISITES AND CO-REQUISITES)
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- COURSE OBJECTIVES
 -- COURSE LEARNING OUTCOMES
Analyzing basic concepts of economy, Analyzing market sharing, target market choosing and positioning strategies
Increasing entrepreneurship skills of students,
Relating marketing fucntion with other operation functions
Learning modern marketing dynamics,
 -- MODE OF DELIVERY
  The mode of delivery of this course is face to face
 --WEEKLY SCHEDULE
1. Week  Economy and basics of economy
2. Week  Market, benefit, market balance, value and consumer behaviours
3. Week  Innovation economy, Ar-Ge, new economy concept
4. Week  R&D intencives and legislations
5. Week  Innovation and entrepreneurship, levels of entrepreneurship, personal,group, network, institutional, sectoral and national levels
6. Week  Company concept, types and legislation
7. Week  Management of a design company, design documents, contracts
8. Week  Marketing principles
9. Week  Marketing researches
10. Week  Modern marketing
11. Week  Design and marketing
12. Week  Customer satisfaction, customer value and amerket oriented strategical planning, marketing environment, buying behaviours
13. Week  Institutional markets and institutional buying behaviour, market sharing, market targeting strategies, positioning, differentiation and product life
14. Week  Product and brand strategy, price strategy
15. Week  
16. Week  
 -- TEACHING and LEARNING METHODS
 -- ASSESSMENT CRITERIA
 
Quantity
Total Weighting (%)
 Midterm Exams
1
30
 Assignment
3
30
 Application
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Percent of In-term Studies  
60
 Percentage of Final Exam to Total Score  
40
 -- WORKLOAD
 Activity  Total Number of Weeks  Duration (weekly hour)  Total Period Work Load
 Weekly Theoretical Course Hours
14
2
28
 Weekly Tutorial Hours
0
 Reading Tasks
0
 Searching in Internet and Library
0
 Material Design and Implementation
0
 Report Preparing
0
 Preparing a Presentation
0
 Presentation
0
 Midterm Exam and Preperation for Midterm Exam
1
5
5
 Final Exam and Preperation for Final Exam
1
10
10
 Other (should be emphasized)
0
 TOTAL WORKLOAD: 
43
 TOTAL WORKLOAD / 25: 
1.72
 Course Credit (ECTS): 
2
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Having knowledge and understanding on intellectual, discursive, scientific, technologic, aesthetics, artistic, historic, cultural, legal and ethical issues in Industrial Design field.X
2Ability of creative problem solving, with using research based, conceptual and theoretical knowledge in user centered design solutions.X
3Ability to make use of economy, marketing, consumer behaviors, ergonomics and social psychology knowledge based on product user relation and sustainability criterias throughout project development.X
4Ability to use and test materials and manufacturing processes based on engineering fundamentals and interdisciplinary communication while developing conceptual projects.X
5Ability to represent and express the idea of product that developed; with 2 and 3 dimensional visualization techniques .
6Ability to work in a design project as a team member or to manage the design project independently.X
7Ability to take responsibilities individually and to synthesize interdisciplinary, multidisciplinary and transdisciplinary tasks with self confidence in industrial design field.X
8Ability to evaluate the knowledge and abilities in the field with critical and dialectical approaches. Ability to motivate themselves for their personal and professional developments. Having learning abilities, learning requirements are determined, planned and applied.X
9Ability to use one foreign language at least a level of European Language Portfolio B1 General Level in industrial design field to read up to date information and communicate with colleagues.
10Ability to use computer-based programs at least an advanced level in European Computer Driving License to use digital technologies interactive.
11Ability to critsize the gained knowledge with a critical and dialectical approach.X
 -- NAME OF LECTURER(S)
   (Prof. Dr. Serkan GÜNEŞ)
 -- WEB SITE(S) OF LECTURER(S)
   (http://websitem.gazi.edu.tr/site/serkangunes)
 -- EMAIL(S) OF LECTURER(S)
   (serkangunes@gazi.edu.tr)