GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
IMAGE MANAGEMENT/HİT-822
Course Title: IMAGE MANAGEMENT
Credits 3 ECTS 3
Semester 8 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Teaching Assist. Itır ERSOY
 -- WEB SITE(S) OF LECTURER(S)
  -
 -- EMAIL(S) OF LECTURER(S)
  -
 -- LEARNING OUTCOMES OF THE COURSE UNIT
At the end of the course, students will be able to describe image, corporate culture and their components.
Students will be able to assess stages of creating image and image types.
Students will be able to analyse sectoral examples and application.
Students will be able to establish relationship between image and social responsibility activities.
By realizing meetings with various organizations, students perform workshop activities.
Students will be able to assess organizations' image activities.



 -- MODE OF DELIVERY
  The mode of delivery of this course is face to face.
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Image Corporate Image Concepts
2. Week  Types of Image
3. Week  Corporate Identity
4. Week  Corporate Culture
5. Week  Formation of Corporate Image and Analysis
6. Week  Institutional Factors Affecting the Corporate Image Social Responsibility Activities
7. Week  The Effect of Social Responsibility Campaigns Image
8. Week  Mid-Term
9. Week  Communication Factors
10. Week  Corporate Advertising
11. Week  Sponsorship
12. Week  Image Transfer
13. Week  Image Researches and Presentation
14. Week  Image Researches and Presentation
15. Week  Image Researches and Presentation
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Kurum Kimliği, Ayla Okay, Mediacat Yay. Kurumsal İmaj, Ömer Bakan, Tablet Yay. Cilalı İmaj Devri, Can Kozanoğlu, İletişim Yay.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  There is no compulsory internship.
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
1
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
8
2
16
 Searching in Internet and Library
5
2
10
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
1
3
3
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
0
 TOTAL WORKLOAD: 
77
 TOTAL WORKLOAD / 25: 
3.08
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX