GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
CONSUMER BEHAVIOR/HİT-712
Course Title: CONSUMER BEHAVIOR
Credits 3 ECTS 3
Semester 7 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc.Prof. Özlen ÖZGEN
 -- WEB SITE(S) OF LECTURER(S)
  
 -- EMAIL(S) OF LECTURER(S)
  
 -- LEARNING OUTCOMES OF THE COURSE UNIT
•Comprehending the importance of the consumer needs in terms of moderns marketing applications.
•To have information about the individual amd socio-cultural factors affecting consumer decisions.
•To have skills of evaluating the consumer behaviour before, at the time and after purchasing.
 -- MODE OF DELIVERY
  The mode of delivery of this course is face to face.
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Consumer markets and consumer behaviour in terms of macro and micro marketing
2. Week  Global consumer markets
3. Week  An interdisciplinary approach towards consumer behaviour
4. Week  Consumer behaviour model
5. Week  Learning, motivation and advertising applications
6. Week  Perception and manner
7. Week  Advertising applications
8. Week  Mid-term
9. Week  Personality and advertising applications
10. Week  Values and advertising applications
11. Week  Way of life /Life style and advertising applications
12. Week  Groups, referance groups, family and advertising applications
13. Week  Personal affects, social class, culture and advertising applications.
14. Week  Consumer decision making process
15. Week  Consumer behaviour before, at the time of and after purchasing
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
  Odabaşı, Yavuz ve Barış, Gülfidan., 2002. Tüketici Davranışı, MediaCat. Tek, Ömer Baybars., 1999. Pazarlama İlkeleri: Global Yönetimsel Yaklaşım ve T
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
0
0
 Exercises
0
0
 Projects
1
30
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
50
 Contribution of Final Examination to Overall Grade  
50
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
8
3
24
 Practising Hours of Course Per Week
6
3
18
 Reading
2
3
6
 Searching in Internet and Library
1
3
3
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
6
3
18
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
0
 TOTAL WORKLOAD: 
75
 TOTAL WORKLOAD / 25: 
3
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX