GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PUBLIC RELATIONS WRITING/HİT-632
Course Title: PUBLIC RELATIONS WRITING
Credits 3 ECTS 3
Semester 6 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc.Prof. Doç.Dr.Hanife GÜZ
 -- WEB SITE(S) OF LECTURER(S)
  hanife@gazi.edu.tr
 -- EMAIL(S) OF LECTURER(S)
  hanife@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Learning to copywriting in public relations.
Understanding copywriting process in public relations.
İmprovin the copywriting skills.
earning the management of copywriting process in public relations. Learning the management of copywriting process in public relations.





 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face and pratice
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Definition of copywriting and the basic rules.
2. Week  Basic rules of copywriting in public relations
3. Week  Definition, importance, target and rules of pres relase.
4. Week  Definition and writing rules of speech text.
5. Week  Types of internal correspondence in public relations and writing rules.
6. Week  Copywriting workshop.
7. Week  Features of texts in media.
8. Week  Midterm
9. Week  Text analysis in media.
10. Week  Public relations expert as a editor
11. Week  Practice of editorship in public relations
12. Week  Practice of brainstorming in copywriting process.
13. Week  Copywriting workshop.
14. Week  General Discussion
15. Week  General Discussion
16. Week  Final
 -- RECOMMENDED OR REQUIRED READING
  -
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
25
 Assignment
5
0
 Exercises
4
0
 Projects
4
0
 Practice
4
0
 Quiz
2
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
7
3
21
 Practising Hours of Course Per Week
7
3
21
 Reading
8
1
8
 Searching in Internet and Library
9
1
9
 Designing and Applying Materials
10
1
10
 Preparing Reports
0
0
0
 Preparing Presentation
0
0
0
 Presentation
0
0
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
0
0
0
 TOTAL WORKLOAD: 
75
 TOTAL WORKLOAD / 25: 
3
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX