GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
ADVERTISING HISTORY/HİT-532
Course Title: ADVERTISING HISTORY
Credits 3 ECTS 3
Semester 5 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc Prof. Gülcan IŞIK
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/gulcanisik
 -- EMAIL(S) OF LECTURER(S)
  gulcanisik@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
The ability to explain the concept of consumer culture with respect to its historical and theoretical roots.
Acknowledgement of cunsomer culture in Ottoman Empire.
Developing understanding of the emergence of consumer culture in Ottoman Empire in relation with the first practices of advertising.
Interpreting the development process of consumer culture regarding the period of Republic.
Getting information on Republic era advertising practices
Gaining theoretical perspectives on political advertising.
Discovering the political advertising practices in Turkey.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  Reklama Giriş Reklam Kampanyaları
 --COURSE CONTENT
1. Week  Analysis of the concept of consumer culture in the light of the concept of consuming.
2. Week  Factors attributing to the emergence of modern consumer culture and the foundations of modern consumer culture.
3. Week  Modernisation and westernisation from the aspect of consuming.
4. Week  Generel features of Ottoman consumer culture.
5. Week  Emergence of western consumer culture in Ottoman Empire.
6. Week  The appearance of consumer culture in the stirring period and the first advertising practices.
7. Week  General features of the transformation period and the pioneers of consuming.
8. Week  Midterm
9. Week  Reforms towards Modernisation and westernisation.
10. Week  Consumption and women
11. Week  Emergence and development of radio and its contribution to advertising.
12. Week  The early republic period advertising exapmples.
13. Week  Political advertising, development in the world and in Turkey
14. Week  Political advertising examples in Turkey.
15. Week  project presentations.
16. Week  Final
 -- RECOMMENDED OR REQUIRED READING
  Mustafa Orçan - Osmanlıdan Günümüze Türk Tüketim Kültür
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Q&A, presentation.
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
25
 Assignment
1
15
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
0
0
 Reading
8
1
8
 Searching in Internet and Library
9
1
9
 Designing and Applying Materials
0
0
0
 Preparing Reports
10
1
10
 Preparing Presentation
0
0
0
 Presentation
0
0
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
0
0
0
 TOTAL WORKLOAD: 
75
 TOTAL WORKLOAD / 25: 
3
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX