GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
POPULAR LITERACY AND COMMUNICATION/İLET- 612
Course Title: POPULAR LITERACY AND COMMUNICATION
Credits 3 ECTS 3
Semester 6 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc. Prof. Mehmet Can DOĞAN
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/doganm
 -- EMAIL(S) OF LECTURER(S)
  doganm@gazi.edu.tr, mehmetcandogan@yahoo.com
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Students distinguish the representation of culture through the literary works
Ss see the differences between high literature and popular literature
Ss establish relationships between popular literature products and social situation
Ssknow the communication channels that have popularized literature and their manner of operation.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face.
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Cultural theory and types of culture
2. Week  System of Values of art and literature
3. Week  High Literature and Popular Literature
4. Week  Transfer and Representation of Different Cultures Through Literature
5. Week  Literary texts representing general knowledge and transferred through communication channels
6. Week  Literary texts representing subculture and transferred through communication channels
7. Week  Practice
8. Week  Midterm exam
9. Week  Literary texts representing popular culture and mass culture
10. Week  Literature sociology
11. Week  Popularization in the context of writer-work-publisher and communication
12. Week  Communication channels that have popularized literature
13. Week  Ad and Advertisement Campaigns, Book Supplements of newspapers, Culture, Art, Literature Periodicals
14. Week  Radio, television and cinema
15. Week  Computers and mobile phones with internet connection, Personal Relationships and Verbal disseminations
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
  Cemil Sena, Philosophy of Aesthetics and Art and Beauty, Remzi Kitabevi, İstanbul, 1972. Berna Moran, Literary Theory and Criticism, Cem Yayınevi, İstanbul, 1983. Mermi Uygur, Literature in Terms Of Human, Remzi Kitabevi, İstanbul, 1985. Raymond Williams, Culture, (Çev.: Suavi Aydın), İmge Kitabevi, Ankara, 1993. Ahmet Oktay, Popular Culture in Turkey, Yapı Kredi Yayınları, İstanbul, 1993. Enis Batur (Haz.), The Adventure of Modernism, Yapı Kredi Yay., İstanbul, 1997. John Fiske, Understanding popular culture, (Çev.: S. İrvan), Ark Yay., Ankara, 1999. Gürsel Aytaç, Literature and Media –Literture from book to screen, Kültür Bakanlığı Yay., Ankara, 2002. Şaban Sağlık, Popular Fiction Aesthetic Fiction, Akçağ Yay., Ankara, 2010.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, question&answer, practise.
 -- WORK PLACEMENT(S)
  There is no practice this lesson.
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
9
3
27
 Practising Hours of Course Per Week
5
3
15
 Reading
8
1
8
 Searching in Internet and Library
9
1
9
 Designing and Applying Materials
10
1
10
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
0
 TOTAL WORKLOAD: 
75
 TOTAL WORKLOAD / 25: 
3
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX