GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
NON GOUVERNEMENTAL AND PRIVATE FOUNDATIONS PUBLIC RELATIONS/HİT 562
Course Title: NON GOUVERNEMENTAL AND PRIVATE FOUNDATIONS PUBLIC RELATIONS
Credits 3 ECTS 3
Semester 5 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assit. Prof. Sirel GÖLÖNÜ
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/sirel
 -- EMAIL(S) OF LECTURER(S)
   sirel@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Develops an understanding towards the historical background of private and voluntary institutions.
Points out the role of PR in private and voluntary institutions.
Develops PR strategies for private and voluntary institutions.






 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week   The concepts of private and voluntary institutions.
2. Week   Image making efforts in private institutions and the role of PR
3. Week   Developing vision in private institutions.
4. Week   PR practices in private institutions.
5. Week   PR problems in private institutions.
6. Week   Nongovernmental organisations in Turkey.
7. Week  Associations, history and functions.
8. Week  Mid term.
9. Week   Foundations, history and functions.
10. Week   Trade unions, history and functions.
11. Week   Institutional identity practices in private and voluntary institutions.
12. Week   PR practices in voluntary organisations.
13. Week   PR problems in voluntary organisations.
14. Week   Comperative R practices and problems.
15. Week   General discussion.
16. Week   Final
 -- RECOMMENDED OR REQUIRED READING
   Kamu ve Özel Sektörde Halkla İlişkiler, Metin Kazancı Halkla İlişkiler Nedir, Filiz Balta Peltekoğlu Halkla İlişkiler:Kavram,Strateji ve Uygulamaları, Ayla Okay
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Q&A, Powerpoint
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
7
3
21
 Practising Hours of Course Per Week
7
3
21
 Reading
7
2
14
 Searching in Internet and Library
7
2
14
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
0
 TOTAL WORKLOAD: 
76
 TOTAL WORKLOAD / 25: 
3.04
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX