GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
COMMUNICATION OF GLOBAL MARKET/İLET 744
Course Title: COMMUNICATION OF GLOBAL MARKET
Credits 3 ECTS 3
Semester 7 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish and Eng
 -- NAME OF LECTURER(S)
   Assist. Prof. Dr. Esra İlkay-Keloğlu İşler
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/esra.isler
 -- EMAIL(S) OF LECTURER(S)
   esra.isler@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
mediums and technics of communication in global market and historical developments of globalism, structure of global market from 19.century to 2000.
the role and technics of communicatiın expert in global market, global market's improvement in the world and in Turkey, assessments of situation
alternative and critical approaches to global market, how does communication work in it as a functional tool?
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Introduction and general informations about courses
2. Week   some key concepts: evolution in sociologic, economic, scientific areas. Positivism, organism, balance, modernism, one-dimentional linear development
3. Week  social transition and globalism in different times: the role of communication in society and change.The meaning of change according to social evolutio
4. Week   World Wars and modernism: propagande and tranformation of propagande, international communication and the place of communication in modernity.
5. Week  Modernism before and after 70s'. Theories of dependency versus modernity, critics of modernity.
6. Week  modernism in 80s', postmodernism, UNESCO's work
7. Week  90's and rise of global market
8. Week  Mid term
9. Week  crisis of globalism,spread/monopoly of cultur indusrty via media, reinventation of locale.
10. Week  postpositivism versus posiitivism, end of ideology, transition beyond to industrial society, information society and its critics
11. Week  fukuyama and end of history
12. Week  fukuyama and end of history
13. Week  dependence and interdependence
14. Week  2000's and unexpected economies: China and India.
15. Week  custom manufacturing of communication technologies and Turkey's situation.
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Baudrillard, J. (2010) Tüketim Toplumu İstanbul: Ayrıntı. Berberoğlu B. (2008) Sınıfsal Yapı ve Toplumsal Dönüşüm İstanbul: Kawa. Boratav K. (2008) Türkiye İktisat Tarihi 1908-2007 Ankara: İmge Erdoğan, İ. (2000). Kapitalizm, Kalkınma ve Postmodernizm ve İletişim Ankara:Erk. Foerstel L. (2007) Gerçekler Nasıl karartılıyor Medya ve Savaş Yalanları İstanbul: Yordam. Kaya, R., ve Çakmur, B., (2010) Politics and the Mass Media in Turkey, Turkish Studies Vol.11, no:4, 521-537, December. Mattelard, A. (1996) İletişimin Dünyasallaşması İstanbul:İletişim Savran, S. (2008) Kod adı Küreselleşme 21.yyda emperyalizm İstanbul: Yordam. Törenli, N. (2004) Enformasyon Toplumu ve Küreselleşme sürecinde Türkiye Ankara: bilim ve sanat.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  lecture, discussion
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
0
30
 Assignment
0
10
 Exercises
0
60
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
6
2
12
 Searching in Internet and Library
5
2
10
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
1
3
3
 Presentation
1
1
1
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
4
4
 Other
0
 TOTAL WORKLOAD: 
75
 TOTAL WORKLOAD / 25: 
3
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX