GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
SOCIAL MEDIA AND PUBLIC RELATIONS/İLET 724
Course Title: SOCIAL MEDIA AND PUBLIC RELATIONS
Credits 3 ECTS 3
Semester 7 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
   Assoc. Prof. Hanife GÜZ
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/hanife
 -- EMAIL(S) OF LECTURER(S)
   hanife@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Understands the history of development of the social media.
Acquires skills in using social media platforms.
Acquires required knowledge for evaluating social media from the perspective of Public Relations.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Social media, definition and history.
2. Week  Significant approaches to social media usage.
3. Week  Social media usage as a way of communication.
4. Week  Social media and communication relation.
5. Week  Place of social media as the new communication technologies.
6. Week  Representation, meaning and language in social media.
7. Week  Interpersonal communication and social media.
8. Week  Midterm Exam
9. Week  Social media applications in Public Relations.
10. Week  Social media applications in Public Relations.
11. Week  Social media and image making.
12. Week  Social media and crisis management
13. Week  Sample case discussions in social media usage.
14. Week  General discussion.
15. Week  General discussion.
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Sosyal Medya 101, Murat KAHRAMAN, Halkla İlişkiler 2.0 (Sosyal Medyada Yeni Paydaşlar, Yeni Teknikler, Özlem Aşman ALİKILIÇ
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
0
0
 Reading
8
1
8
 Searching in Internet and Library
9
1
9
 Designing and Applying Materials
10
1
10
 Preparing Reports
0
0
0
 Preparing Presentation
0
0
0
 Presentation
0
0
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
0
0
0
 TOTAL WORKLOAD: 
75
 TOTAL WORKLOAD / 25: 
3
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX