GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PUBLIC RELATIONS AND ADVERTISING II/HİT-421
Course Title: PUBLIC RELATIONS AND ADVERTISING II
Credits 3 ECTS 5
Semester 4 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc.Prof. Hanife GÜZ
 -- WEB SITE(S) OF LECTURER(S)
  hanife@gazi.edu.tr
 -- EMAIL(S) OF LECTURER(S)
  hanife@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Gaining a general point of view on public relations.
Defining the communication problems about institution and target audience, producing solutions.
Gaining knowledge about research, planing and practice processes in public relations
Understanding administrative functions of public relations.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  The definition of public relations and its main field of activity
2. Week  The History of public relations in Turkey and worldwide
3. Week  The fields related to public relations (communication, marketing, publicity, management)
4. Week  The basic models of public relations.
5. Week  Recognition and promotion in public relations
6. Week  Two way in public relations: internal and external public relations.
7. Week  The target audience in public relations and its importance
8. Week  Midterm.
9. Week  The basic campagne process in public relations.
10. Week  The basic instruments in public relations (writing, broadcasting).
11. Week  Organization in public relations: public relations departments.
12. Week  Public relations agencies and their structures.
13. Week  Measurement and evoluation in public relations.
14. Week  General discussion
15. Week  General discussion
16. Week  Final.
 -- RECOMMENDED OR REQUIRED READING
  Halkla İlişkiler, Nuri TORTOP
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
25
 Assignment
2
0
 Exercises
2
0
 Projects
2
0
 Practice
2
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
0
0
 Reading
14
1
14
 Searching in Internet and Library
14
2
28
 Designing and Applying Materials
14
1
14
 Preparing Reports
14
1
14
 Preparing Presentation
0
0
0
 Presentation
0
0
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
7
1
7
 TOTAL WORKLOAD: 
125
 TOTAL WORKLOAD / 25: 
5
 ECTS: 
5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX