GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PUBLIC RELATIONS HISTORY/HİT-411
Course Title: PUBLIC RELATIONS HISTORY
Credits 3 ECTS 5
Semester 4 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  assist.prof.Dr.Esra İlkay İşler
 -- WEB SITE(S) OF LECTURER(S)
  http://www.ilet.gazi.edu.tr/index.php?esra_ilkay_isler
 -- EMAIL(S) OF LECTURER(S)
  esra.isler@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
correlating between public relations communication
accessing general cultural data concernant social sciences
learning first beginnings of public relations
Investigating important events during public relations' history.





 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Introduction to Public relations History
2. Week  public relation's positions in communication, first historical beginning of public relations, descriptions and function of public relations
3. Week  concept of public and it's corelation with public relations, bonds between ruler and ruled, public opinion and public relations
4. Week  positionning public relations within organised structure, form of capitalist market and relations of production, tehnological forms which mediated pub
5. Week  pre-public relations, historical development as a professional occupation
6. Week  P.T. Barnum, Edward Bernays, Ivy Lee, George Creel and muckracking journalism versus press agency
7. Week  Founding fathers and important cases: Boston Tea Party, Torch of Freedom, Fireside chat, federalists papers
8. Week  Mid Term examination
9. Week  social and organisational change and it's reflections to public relations
10. Week  public relations history in Turkey and remarkable practics
11. Week  Current aspect, dilemmas, conflicts and relations between public relations sector and public relations education,
12. Week  Documentary Film: "Century of The Self" Part 1
13. Week  Documentary Film: "Century of The Self" Part 2
14. Week  Documentary Film: "Century of The Self" Part 3
15. Week  General repeat and evaluation
16. Week  Final Examination
 -- RECOMMENDED OR REQUIRED READING
  Keloğlu-İşler, Esra. Halkla İlişkiler, Mitler ve Gerçekler, Ankara: Gazi Üniversitesi İletişim Fakültesi Kırkıncı Yıl Kitaplığı, No. 4, 2007
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Interactive lecture
 -- WORK PLACEMENT(S)
  no
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
30
 Assignment
1
10
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
5
3
15
 Searching in Internet and Library
8
3
24
 Designing and Applying Materials
0
 Preparing Reports
2
4
8
 Preparing Presentation
2
5
10
 Presentation
2
4
8
 Mid-Term and Studying for Mid-Term
1
4
4
 Final and Studying for Final
1
5
5
 Other
3
3
9
 TOTAL WORKLOAD: 
125
 TOTAL WORKLOAD / 25: 
5
 ECTS: 
5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX