GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PUBLIC RELATIONS AND ADVERTISING I/HİT-321
Course Title: PUBLIC RELATIONS AND ADVERTISING I
Credits 3 ECTS 5
Semester 3 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
   Turkish
 -- NAME OF LECTURER(S)
  Assoc.Prof. Hanife GÜZ
 -- WEB SITE(S) OF LECTURER(S)
  hanife@gazi.edu.tr
 -- EMAIL(S) OF LECTURER(S)
  hanife@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Learns the basic approach in publicity.
Gains the adequacy of preparing a publicity campaigne.
Gains the adequacy for working in advertasing agency.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  The basic concepts of public relarions and publicity.
2. Week  Developpement of publicity in Turkey and woldwide
3. Week  Publicity from the view of communication and persuasion
4. Week  Types of publicity and their features.
5. Week  Different publicity mediums (Television, radio, newspaper, magazine…)
6. Week  Publicity management and strategic planning process.
7. Week  Target audience in public relations and publicity
8. Week  Midterm
9. Week  Creative strategy in publicity and the features of publiciy messages.
10. Week  Planning and campagne process in publicity.
11. Week  Budget and media buying in publicity.
12. Week  Advertasing agency and their features.
13. Week  Ethics in publicity.
14. Week  General discussion
15. Week  General discussion
16. Week  Final.
 -- RECOMMENDED OR REQUIRED READING
  Reklamların Dili, Judith Williamson
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
25
 Assignment
2
0
 Exercises
2
0
 Projects
2
0
 Practice
2
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
1
14
 Practising Hours of Course Per Week
0
0
0
 Reading
14
2
28
 Searching in Internet and Library
14
2
28
 Designing and Applying Materials
0
0
0
 Preparing Reports
0
0
0
 Preparing Presentation
19
1
19
 Presentation
19
1
19
 Mid-Term and Studying for Mid-Term
2
4
8
 Final and Studying for Final
2
4
8
 Other
0
0
0
 TOTAL WORKLOAD: 
124
 TOTAL WORKLOAD / 25: 
4.96
 ECTS: 
5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX