GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
INTRODUCTION TO PUBLIC RELATIONS/HİT-211
Course Title: INTRODUCTION TO PUBLIC RELATIONS
Credits 3 ECTS 4
Semester 2 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc. Prof. Dr. Muharrem ÇETİN
 -- WEB SITE(S) OF LECTURER(S)
  cetinm@gazi.edu.tr
 -- EMAIL(S) OF LECTURER(S)
  
 -- LEARNING OUTCOMES OF THE COURSE UNIT
At the end of the course, students will be able to explain the concept of the public relations.
Students will be learn the importance and characteristics of public relations.
Studenst, will be able to compare the differences between public relation, propaganda, advertising and marketing.
Students will be learn the theories of public relations.





 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Definition of Public Relations
2. Week  History of Public Relations
3. Week  Characteristics of public relations.
4. Week  Public Relations and Advertising
5. Week  Public Relations and Propaganda
6. Week  Public Relations and Lobbying
7. Week  Public Relations and Marketing
8. Week  Mid-term
9. Week  Theories of Public Relations: Press Agency and Public Information Models
10. Week  Public Relations Theories: Two-Way Asymmetric Model and Two-Way Symmetric Model
11. Week  Public Relations Campaign Design
12. Week  Research, Planning and Implementation In Public Relations Campaigns
13. Week  Assessment and Analysis In Public Relations Campaigns
14. Week  Public Relations and Crisis Management
15. Week  Public Relations and Ethics
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
  A.Okay ve A. Okay,Halkla İlişkiler, İstanbul: Der F.B.Peltekoğlu, Halkla İlişkiler Nedir?, İstanbul: Beta
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
14
2
28
 Searching in Internet and Library
14
1
14
 Designing and Applying Materials
0
 Preparing Reports
0
0
0
 Preparing Presentation
1
2
2
 Presentation
14
1
14
 Mid-Term and Studying for Mid-Term
1
2
2
 Final and Studying for Final
1
3
3
 Other
0
 TOTAL WORKLOAD: 
105
 TOTAL WORKLOAD / 25: 
4.2
 ECTS: 
4
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX