GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
INTRODUCTION TO COMMUNICATION/HİT-111
Course Title: INTRODUCTION TO COMMUNICATION
Credits 3 ECTS 4
Semester 1 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Zakir AVŞAR
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/zavsar
 -- EMAIL(S) OF LECTURER(S)
  -
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Knows the basic concepts of the field of communication.
Understands the scientific nature of communication science.
Can evaluate events and developments from the perspective of communication.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face.
 -- PREREQUISITES AND CO-REQUISITES
   There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
   There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week   Definition and Content of Communication Science
2. Week   Communication Science as academical Discipline
3. Week   Historical Roots of Communication Science
4. Week   Rise and Development of Communication Science
5. Week   Basic Concepts of Communication Science
6. Week   Models of Communication
7. Week   Research Areas in the Communication Science: Researches on Journalists and Media Content
8. Week   Midterm Exam
9. Week   Research Areas in the Communication Science: Researches on Mass Media
10. Week   Research Areas in the Communication Science: Researches on Audience
11. Week   Research Areas in the Communication Science: Researches on Media Effects
12. Week   Research Methods in the Communication Science: Quantitative Data Collection Techiques I
13. Week   Research Methods in the Communication Science: Quantitative Data Collection Techiques II
14. Week   Research Methods in the Communication Science: Qualitative Data Collection Techiques I
15. Week   Research Methods in the Communication Science: Qualitative Data Collection Techiques II
16. Week  Final
 -- RECOMMENDED OR REQUIRED READING
  Berger, Arthur Asa (1993), Kitle İletişiminde Çözümleme Yöntemleri. Eskişehir: Anadolu Üniversitesi Yayınları. Bilgin, Nuri (2000), İçerik Analizi.İzmir: Ege Üniversitesi Edebiyat Fakültesi. Bourse, Halime Yücel ve Michel Bourse (2012), İletişim Bilimlerinin Serüveni. İstanbul: Ayrıntı Yayınları. Çebi Murat Sadullah (2003), İletişim Araştırmalarında İçerik Çözümlemesi. Ankara: Alternatif Yayınları. Çebi Murat Sadullah (2003), Medya Etki Araştırmaları. Ankara: Alternatif Yayınları. Fiske, John (2003);İletişim Çalışmalarına Giriş, Çev. Süleyman İrvan. Ankara: Bilim ve Sanat Yayıncılık. Gökçe, Orhan (2006), İletişim Bilimine Giriş. Ankara: Siyasal Kitabevi. Güllüoğlu, Özkan (Der.) (2012), İletişim Bilimlerinde Araştırma Yöntemleri (Görsel Metin Çözümleme. Ankara: Ütopya Yayınevi. Güllüoğlu, Özkan (Der.) (2012), İletişim Bilimlerinde Araştırma Yöntemleri (Yazılı Metin Çözümleme. Ankara: Ütopya Yayınevi. Yücel, Erdinç (2011), İletişim Eyleminin Anatomisi. Konya: Çizgi.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
10
4
40
 Searching in Internet and Library
8
2
16
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
2
2
 Final and Studying for Final
2
4
8
 Other
0
 TOTAL WORKLOAD: 
108
 TOTAL WORKLOAD / 25: 
4.32
 ECTS: 
4
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX