GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
APPLIED PUBLIC RELATIONS AND ADVERTISING II/HİT-621
Course Title: APPLIED PUBLIC RELATIONS AND ADVERTISING II
Credits 3 ECTS 6
Semester 6 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc.Prof. Özlen ÖZGEN
 -- WEB SITE(S) OF LECTURER(S)
  
 -- EMAIL(S) OF LECTURER(S)
  
 -- LEARNING OUTCOMES OF THE COURSE UNIT
•Examining the public relations and advertising applications’ surroundings considering the public relations and the advertisement applicat
•Having a skill for examining the public relations and advertisement applications by using advertisement models.
•Having a skill of preparing and presenting a project within the public relations and advertising field.
 -- MODE OF DELIVERY
  The mode of delivery of this course is face to face.
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Advertisement surroundings
2. Week  Positive and negative aspects of advertising media
3. Week  Radio: Sorts of advertisements, the forms of expression, samples of the applications
4. Week  Television: Sorts of advertisements, the forms of expression, samples of the applications
5. Week  Newspaper and magazin: Sorts of advertisements, the forms of expression, samples of the applications
6. Week  Posting directly, outdoor and transit, internet, vending place, cinema: Sorts of advertisements, the forms of expression, samples of the applications
7. Week  Sponsorship, fair and exhibitions: objectives of the advertisement, samples of the applications.
8. Week  Mid-term
9. Week  The models for analyzing the advertisements
10. Week  The use of semiothical and psychological analyzes in the commercials
11. Week  Ideological, sociological and feminist analyzes in the commercials
12. Week  Presentation and discussion of the student projects
13. Week  Presentation and discussion of the student projects
14. Week  Presentation and discussion of the student projects
15. Week  Presentation and discussion of the student projects
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
  Tikveş ,Özkan., 2003. Halkla İlişkiler ve Reklamcılık. Beta Yayınları No1366 Tosun, Nurhan, Babür., 2003.Pazarlama Halkla İlişkileri ve Reklam.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
0
0
 Exercises
0
0
 Projects
1
30
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
50
 Contribution of Final Examination to Overall Grade  
50
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
2
3
6
 Practising Hours of Course Per Week
12
3
36
 Reading
7
3
21
 Searching in Internet and Library
6
3
18
 Designing and Applying Materials
7
3
21
 Preparing Reports
0
 Preparing Presentation
14
3
42
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
0
 TOTAL WORKLOAD: 
150
 TOTAL WORKLOAD / 25: 
6
 ECTS: 
6
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX