GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
SOCIAL MEDIA AND PUBLIC RELATIONS/İLET 724
Course Title: SOCIAL MEDIA AND PUBLIC RELATIONS
Credits 3 ECTS 3
Semester 7 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc. Prof. Hanife GÜZ
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/hanife
 -- EMAIL(S) OF LECTURER(S)
   hanife@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Understands the history of development of the social media.
Acquires skills in using social media platforms.
Acquires required knowledge for evaluating social media from the perspective of Public Relations.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week   Social media, definition and history.
2. Week   Significant approaches to social media usage.
3. Week   Social media usage as a way of communication.
4. Week   Social media and communication relation.
5. Week   Place of social media as the new communication technologies.
6. Week   Representation, meaning and language in social media.
7. Week   Interpersonal communication and social media.
8. Week  Midterm
9. Week   Social media applications in Public Relations.
10. Week   Social media applications in Public Relations.
11. Week   Social media and image making.
12. Week   Social media and crisis management.
13. Week   General discussion.
14. Week   General discussion.
15. Week   Sample case discussions in social media usage.
16. Week  Final
 -- RECOMMENDED OR REQUIRED READING
  Sosyal Medya 101, Murat KAHRAMAN, Halkla İlişkiler 2.0 (Sosyal Medyada Yeni Paydaşlar, Yeni Teknikler, Özlem Aşman ALİKILIÇ
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  --
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
16
1
16
 Practising Hours of Course Per Week
0
0
0
 Reading
16
1
16
 Searching in Internet and Library
16
1
16
 Designing and Applying Materials
0
0
0
 Preparing Reports
0
0
0
 Preparing Presentation
16
1
16
 Presentation
16
1
16
 Mid-Term and Studying for Mid-Term
2
1
2
 Final and Studying for Final
2
1
2
 Other
0
0
0
 TOTAL WORKLOAD: 
84
 TOTAL WORKLOAD / 25: 
3.36
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and relationships between concepts about radio television and cinema field.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in radio television and cinema field.X
3Express the theoretical and practice-based knowledge about radio television and cinema field.X
4Associates the social, historical, cultural, political and economic dimensions of comunicationX
5Uses shot, production and post production in an effective way in the field of radio television and cinema.X
6Commentates media texts with a with a critical perspective.X
7Uses effectively information and communication technologies.X
8Rearranges the knowledge in other disciplines of the social sciences for using it in the area of expertiseX
9Makes works in the field of radio television and cinema with taking responsibility individually and in groupsX
10Find ways to access the knowledge in the field of radio television and cinema.X
11Follows theories, methods and technologies in the field of radio television and cinema.X
12Transfers his/her ideas and suggestions regarding the problems to the relevant persons and institutions by supporting quantitative and qualitative data.X
13Acts with social responsibility and carry outs works which are appropriate with ethical rules, laws, regulations and legislation in the field of radio television and cinema.X
14Uses competently the theories, methods, tools and technologies in the field of radio television and cinema.X