GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
BUSINESS POLICY AND STRATEGIES/ISLE402
Course Title: BUSINESS POLICY AND STRATEGIES
Credits 3 ECTS 8
Semester 8 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Associate Prof. Mehmet BAŞ
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/mbas
 -- EMAIL(S) OF LECTURER(S)
  mbas@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Commentate basic economic concepts and principles related to evaluation of operational strategies
Make analysis related to identify the nature and development of different markets
Examine the importance of information and risk in decision making and the strategic nature of the preferences
Distinguish what the tools of strategic analysis are and the role of each tool in strategy development
Make business-level strategic analysis, and formulate strategy for a business
Make company-level strategic analysis, and formulate strategy for a company
Implement business and corporate level strategies
 -- MODE OF DELIVERY
  The mode of delivery of this course is face to face.
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  The Strategic Management, The Related Terms and Concepts
2. Week  The Strategic Management Process and Elements
3. Week  The Analysis of External Environment
4. Week  The Analysis of Business
5. Week  The Measurement of Environment Elements and Status Determination Matries
6. Week  The Strategic Direction
7. Week  The Basic Strategies and Sub Groups
8. Week  Midterm
9. Week  The Highest Management Strategies: Institutional Strategies, Management Strategies: The competational Strategies
10. Week  The Functional Strategies: The Sectional Strategies
11. Week  The International Strategies
12. Week  Techniques in Implementing Management Strategies
13. Week  Implementation Strategies: Business Structures and Systems; Management Formats Shared Values, Human Resources and Management Capabilities
14. Week  Case Study
15. Week  Case Study
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  The mode of delivery of this course is face to face
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  There is no prerequisite or co-requisite for this course.
 -- WORK PLACEMENT(S)
  There is no recommended optional programme component for this course.
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
14
3
42
 Searching in Internet and Library
14
3
42
 Designing and Applying Materials
0
 Preparing Reports
1
21
21
 Preparing Presentation
1
15
15
 Presentation
1
3
3
 Mid-Term and Studying for Mid-Term
1
15
15
 Final and Studying for Final
1
20
20
 Other
0
 TOTAL WORKLOAD: 
200
 TOTAL WORKLOAD / 25: 
8
 ECTS: 
8
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1To gain the required the basic knowledge of business’s functions of management and organization, marketing, production, accounting and finance, and related to other disciplines and to be able to critically questioned.X
2To save the changes in balance sheet items and occurring within a particular period in the elements of income and expenditure in the business, to classes, to analyze the results by reporting to relevant persons and groups.X
3To conduct research for the solution of business problems, to interpret the information obtained from the field, to be able to develop solutions and prepare a project.X
4To be able to develop the necessary strategies which is related to marketing and sales and to apply them by combining the technologies according to require of the day.X
5To analyze how to reach the necessary resources to be brought together of the production factors to enhance the spirit of entrepreneurship.X
6To plan, apply or control the required strategies which is related to production and to use information about modern production systemX
7To direct learning process that is acquired knowledge and skills in the functions of business as with the principle of lifelong learning.X
8To ensure the increase business value and to evaluate development of capital markets and international financial markets.X
9To understand classical, neoclassical and modern approaches on the management process, to analyze human resources, selection and recruitment, to regulate human relations in organizations.X
10To be able to express with at least one foreign language which is acquired knowledge and skills in the functions of business, and to be able to use information technology related businesses when its necessary.X
11To gain problem-solving skill, follows the changes in the world related to the functions of business, and have ability to promote innovation.X
12To act according to the values and social ethics which is related to business fields, and to have necessary awareness of The universality of social rights, social justice, quality, environmental and cultural values protection, occupational health and safety.X
13To gain professional competence in order to work in non-governmental organizations in the private and public sector.X