GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

Program Learning Outcomes
PROGRAM LEARNING OUTCOME
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KNOWLEDGE
Theoretical, Factual
- Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.
- Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.
- Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.
- Associates the social, historical, cultural, political and economic dimensions of comunication.
SKILLS
Cognitive, Practical
- Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.
- Analyzes media texts from a critical perspective.
- Uses information and communication technologies effectively .
- Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.
COMPETENCIES
Ability to work independently and take responsibility
- Carries out studies in the field of public relations by taking responsibility in both individual and in team works.
Learning Competence
- Find ways to access information in the field of Public Relations and Advertising.
- Follows theories, methods and technologies in the field of Public Relations.
Communication and Social Competence
- Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.
Field-based Competence
- Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.
- Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competently