GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

BRAND IN TEXTILE/TET 634

Course Title:	BRAND IN TEXTILE
Credits	3	ECTS	7.5
Semester	2	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Prof. Dr. Yahşi Yazıcıoğlu

-- WEB SITE(S) OF LECTURER(S)

websitem.gazi.edu.tr/site/yahsi‎

-- EMAIL(S) OF LECTURER(S)

yahsi@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

At the end of this course students will understand the concept of brand, the importance of brand and the importance of brands in the textile field.
Students will understand what the brand is.
Students will comprehend the importance of the brand .
Students will comprehend the brand image and its exposing process.
Students will learn the impacts of the brand on consumers.
Students will learn How S/he can produce the brand in the textile industry
Students will learn the brand development strategies in the textile industry.
Students will comprehend the brand value. Besides S/he will learn What the value brand in the field of textiles is and how it can be maintained.
Students can do brand planning. S/he will also learn to ensure the sustainability of textile brands.
Students will learn to develop the succesfull brand strategies.

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	What is a brand?
2. Week	What is the importance of the brand?
3. Week	What is the brand image? How is revealed?
4. Week	What is the impact on consumers of the brand?
5. Week	How does the brand produce in the textile industry?
6. Week	What are the brand development strategies in the textile industry?
7. Week	What is brand value? What is the value brand in the field of textiles, how it is maintained?
8. Week	Brand planning
9. Week	Midterm Exam
10. Week	How does it ensure the sustainability of textile brands
11. Week	Sustainable textile brands consumer interaction
12. Week	Sustainable organic textile interaction textile brands
13. Week	Successful brand strategies in the field of textiles
14. Week	Guaranteeing of the brands in the field of textiles
15. Week	Final exam
16. Week

-- RECOMMENDED OR REQUIRED READING

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration, Drill - Practise

-- WORK PLACEMENT(S)

N/A

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	10
Assignment	1	10
Exercises	0	0
Projects	1	10
Practice	0	0
Quiz	2	10
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	0	0	0
Reading	5	3	15
Searching in Internet and Library	8	3	24
Designing and Applying Materials	7	3	21
Preparing Reports	5	3	15
Preparing Presentation	5	3	15
Presentation	5	3	15
Mid-Term and Studying for Mid-Term	5	3	15
Final and Studying for Final	5	3	15
Other	0	0	0
TOTAL WORKLOAD:			177
TOTAL WORKLOAD / 25:			7.08
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1					X
2					X
3					X
4					X
5					X
6					X
7					X
8					X
9					X
10					X
11					X
12					X
13					X
14					X
15					X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR