GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
ADVERTISING DESIGN/GRS 603
Course Title: ADVERTISING DESIGN
Credits 3 ECTS 8
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc.Prof. Birsen ÇEKEN
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/birsenceken
 -- EMAIL(S) OF LECTURER(S)
  birsenceken.gazi.edu.tr, birsenceken@gmail.com
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Today, the media is increasingly expanding existing advertising and advertising design, graphic design and relationship is growing exponentially.
This course, graphic design, the most active application area is one of the advertising design applications in the field to analyze and an organizatio
an event, an idea or product promotion for the various areas of the original project to produce purposes.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
   There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Meet. Course content-related information.
2. Week  Students to determine the level of artistic practice.
3. Week  In different mediums of advertising design applications and related visual and theoretical research done in the workshop discussion.
4. Week  Introduction to Application project. Advertising design in various media to produce original work to be done.
5. Week  Application.
6. Week  Midterm Exam
7. Week  Graphic design and advertising design Introduction to the use of rhetorical principles.
8. Week  Using rhetorical figures in their chosen subjects with different wording to make a variety of applications.
9. Week  Application.
10. Week  Application.
11. Week  Group critique.
12. Week  Application.
13. Week  Application.
14. Week  Display and evaluation.
15. Week  
16. Week  
 -- RECOMMENDED OR REQUIRED READING
  1.basım, Bilim ve Sanat yayınları, Ankara. Williamson, Judith (2001), Reklamların Dili: Reklamlarda Anlam ve İdeoloji, 1.basım, Ütopya yayınları, Ankara Williamson, Judith (1998), Kadın Bir Adadır: Dişilik ve Sömürgecilik,(der) Tania Modleski, Eğlence İncelemeleri, Metis yayınları:İstanbul. Barhes, Roland (2005). Göstergebilimsel Serüven, 4.baskı, YKY yayınları, İstanbul. Baudrillard, Jean (2004), Tüketim Toplumu, 2. basım, Ark yayınları, İstanbul. Burton, Gareme (1195), Görünenden Fazlası, Çeviren; Nefin Dinç, Alan Yayıncılık, İstanbul Botton, Alain (2005), Statü Endişesi, 3.baskı, Sel yayınları, İstanbul. Pells, Richard (2001), 20.Yüzyılda Küresel Kültür Miti ve Tehditi: Modernizmden Film Endüstrisine, Küreselleşme ve Modernleşme Sürecinde Kültürel Kimlik, Konrad Adenauer Vakfı Yayınları Rutherford, P. (1996). Yeni İkonalar? Televizyonda Reklam Sanatı, İstanbul: Yapı Kredi Yayınları.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  not applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
25
 Assignment
1
25
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
50
 Contribution of Final Examination to Overall Grade  
50
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
12
4
48
 Searching in Internet and Library
13
3
39
 Designing and Applying Materials
13
2
26
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
10
10
 Final and Studying for Final
1
10
10
 Other
0
 TOTAL WORKLOAD: 
175
 TOTAL WORKLOAD / 25: 
7
 ECTS: 
8
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1X
2X
3X
4X
5X
6X
7X
8X
9X
10X