GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
FASHION BRAND MANAGEMENT/MOT 613
Course Title: FASHION BRAND MANAGEMENT
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc.Prof.Dr. Saliha AĞAÇ
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/asaliha/
 -- EMAIL(S) OF LECTURER(S)
  asaliha@gazi.edu.tr, agacsaliha@gmail.com
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Understand of the fashion brand management importance
Fashion brand processes can be analyzed.
Art-branding process to understand and apply
 -- MODE OF DELIVERY
   The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Brand, brand management, the concept of brand management and fashion
2. Week  Fashion definition and importance of brand management
3. Week  Fashion brand types
4. Week  Fashion brand positioning, the fashion brand image
5. Week   Fashion brand of the legal regulation
6. Week  Fashion brand strategy development and implementation
7. Week  Midterm exam
8. Week  Corporate identity and fashion brand relationship
9. Week  Fashion brand's performance measurement and interpretation
10. Week  Fashion brand management within the time
11. Week  Fashion brand's geographical boundaries and Sunday in the divisions of management
12. Week  International brand
13. Week  Works of art of branding
14. Week  The artist's branding
15. Week  The image of the artist in society to create
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
  AKTUĞLU, I., Marka Yönetim Süreci ve Tanıtımın Rolü, Ege Üniversitesi Sosyal Bilimler Enstitüsü, Yayınlanmamış Doktora Tezi. BUREAU, J., Brand Managment-Planning and Control, TheMc Millan Pres Ltd, 1983 DUFFY, N., Aşkla Yaratılan Markalar, MediaCat, 2001 ELİTOK, B., Hadi Markalaşalım, Sistem Yayıncılık, 2003 UZUĞ, F., Markan Kadar Konuş Marka İletişimi Stratejileri; Mediacat Yayınları, 2005 WERNER,K., Markaların Kara Kitabı, Mediacat Yayınları, 2002 RANDALL, G., Markalaştırma, Rota Yayıncılık, 2000 RIES AL, L., Markaların Evrimi, Mediacat Yayınları, 2005 TOMLINSON, J., Küreselleşme ve Kültür, Ayrıntı Yayınları, 2004 TUTAR, H., Küreselleşme Sürecinde İşletme Yönetimi, Hayat Yayınları, 2000 PRINGLE, H., Marka Ruhu, Scala Yayıncılık,2000 MORGAN, A., İçimizdeki Korsan, Mediacat Yayınları
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration,
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
1
10
 Exercises
0
0
 Projects
1
10
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
2
10
20
 Searching in Internet and Library
2
20
40
 Designing and Applying Materials
0
 Preparing Reports
2
20
40
 Preparing Presentation
1
8
8
 Presentation
1
3
3
 Mid-Term and Studying for Mid-Term
1
10
10
 Final and Studying for Final
1
20
20
 Other
0
 TOTAL WORKLOAD: 
183
 TOTAL WORKLOAD / 25: 
7.32
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1X
2X
3X
4X
5X
6X
7X
8X
9X
10X