GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
FASHION DESIGN STRATEGIES/MOT 612
Course Title: FASHION DESIGN STRATEGIES
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Dr. Neşe Yaşar ÇEĞİNDİR
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/cegindir
 -- EMAIL(S) OF LECTURER(S)
  cegindir@gmail.com
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Understanding of branded collections basic elements that form the infrastructure
Analyzing of the target group-the design-product group process
Evaluating of product development strategy






 -- MODE OF DELIVERY
   The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Course plan and course content
2. Week  Global, reginal, local consumers/users, competitors ve producers profils, fashion trends analysis
3. Week  Analysis of emotional and symbolic messages
4. Week  Establish message and design relationships
5. Week  Brand-product group ID creation
6. Week  Product design-the process of development review
7. Week  Midterm Presentatiton
8. Week  Midterm Presentation
9. Week  Review of Houte Couture brand design strategies
10. Week  Review of premium brand design strategies
11. Week  Review of bridge and Niche market brand design strategies
12. Week  Review of middle economy brand design strategies
13. Week  Example of fashion design and creation strategy
14. Week  Project presentations
15. Week  Project presentations
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Lecturer course notes.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Practise
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
1
10
 Exercises
0
0
 Projects
1
10
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
2
10
20
 Searching in Internet and Library
2
20
40
 Designing and Applying Materials
0
 Preparing Reports
2
20
40
 Preparing Presentation
1
8
8
 Presentation
1
3
3
 Mid-Term and Studying for Mid-Term
1
10
10
 Final and Studying for Final
1
20
20
 Other
0
 TOTAL WORKLOAD: 
183
 TOTAL WORKLOAD / 25: 
7.32
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1X
2X
3X
4X
5X
6X
7X
8X
9X
10X