GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

DESTINATION MARKETING STRATEGIES/4990021

Course Title:	DESTINATION MARKETING STRATEGIES
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Compulsory

COURSE INFO

-- LANGUAGE OF INSTRUCTION

English

-- NAME OF LECTURER(S)

Assoc. Prof. Evren GÜÇER

-- WEB SITE(S) OF LECTURER(S)

http://www.websitem.gazi.edu.tr/site/evrengucer

-- EMAIL(S) OF LECTURER(S)

evrengucer@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

To provide a understanding of destination marketing strategies
To select appropriate strategies for different situations

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Determinants of D0estination Competitiveness
2. Week	Destination Based Total Quailty Management
3. Week	Concept Developing
4. Week	Developing a growth strategy
5. Week	Diversified Destinations
6. Week	Unique Branding: A Destination Perspective
7. Week	The value-based destination marketing strategies
8. Week	Building destination brands on the internet
9. Week	Strategic Alliances And Networks in destination marketing
10. Week	Students’ presentations
11. Week	Students’ presentations
12. Week	Students’ presentations
13. Week	Students’ presentations
14. Week	Exam
15. Week
16. Week

-- RECOMMENDED OR REQUIRED READING

Kozak, M. and Baloglu, S. (2010). Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge, Routledge; Wang, Y. and Pizam, A. (2011). ;Destination Marketing and Management.Cabi Publishing. Pike, S. (2012). Destination Marketing. Routledge. Pike, S. (2004). Destination Marketing Organisations: Bridging Theory and Practice, Elsevier.

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration, Drill - Practise

-- WORK PLACEMENT(S)

None

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	20
Assignment	1	20
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week			0
Reading	7	5	35
Searching in Internet and Library	7	5	35
Designing and Applying Materials			0
Preparing Reports	4	7	28
Preparing Presentation	4	6	24
Presentation	2	2	4
Mid-Term and Studying for Mid-Term	2	5	10
Final and Studying for Final	2	5	10
Other			0
TOTAL WORKLOAD:			188
TOTAL WORKLOAD / 25:			7.52
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1					X
2						X
3
4						X
5			X
6						X
7
8						X
9			X
10		X
11						X
12			X
13						X
14						X
15						X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR