GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
STRATEGIC PLANNING IN ACTIVITY MANAGEMENT/5880012
Course Title: STRATEGIC PLANNING IN ACTIVITY MANAGEMENT
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Asst. Prof. H.Dilek SEVİN
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/dsevim/academic
 -- EMAIL(S) OF LECTURER(S)
  dsevim@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To Enhance professional knowledge
To identify of events
To Evaluate the elements of the event
To Evaluate of strategic planning in the stages of a event
To comment as a whole of strategic planning in the event management
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week   The event industry and event organization
2. Week   Strategy and event consept
3. Week  Analysing the internal environment
4. Week  Analysing the external environment and SWOT analysis for event
5. Week  Financial planning and control,Event revenue maximization
6. Week  Strategic Marketing planning and implementation
7. Week  Research and evaluation
8. Week  Midterm exam
9. Week  Human resource strategic planning and Human resource operation
10. Week  Risk Assesment and Management
11. Week  Examples of Strategic Event Planning;Seasonal Timing,Market Targeting,Event Themes.
12. Week   Presentation of the seminar
13. Week   Presentation of the seminar
14. Week   Presentation of the seminar
15. Week   Presentation of the seminar
16. Week   Finalexam
 -- RECOMMENDED OR REQUIRED READING
   1)Nigel Evans:Strategic Management for Tourism, Hospitality and Events 2nd Edition,2015.2)Eylin BABACAN, Aylin Göztaş(2011);Etkinlik Yönetimi 3)Hakan TÜRKKUŞU(2012);5N1K ile Etkinlik Yönetim 4)D.YÜNCÜ, E.AKSÖZ, I.ÖZGEN, H. YÜNCÜ, H. YILMAZ, P. ÜZÜMCÜ, D. GÜLER;Kongre ve Etkinlik Yönetimi, A.Ü. Yayın No:1858 5)Judy ALLEN, Event Planning, Second Editıon, Wiley Ltd.,Printed in Canada 6)Davıd C. WATT, Event Management ın Leısure and Tourism, Addison Wesley Logman Ltd 1998, 7)Anton Shone and Bryn Parry, Successful Event Management, A Practıcal Handbook/Third Edition,South Western Cengage Learning.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
   None
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
60
 Assignment
1
20
 Exercises
0
0
 Projects
1
20
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
16
3
48
 Practising Hours of Course Per Week
0
 Reading
16
3
48
 Searching in Internet and Library
1
15
15
 Designing and Applying Materials
0
 Preparing Reports
1
15
15
 Preparing Presentation
0
 Presentation
1
10
10
 Mid-Term and Studying for Mid-Term
1
20
20
 Final and Studying for Final
1
30
30
 Other
0
 TOTAL WORKLOAD: 
186
 TOTAL WORKLOAD / 25: 
7.44
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1X
2X
3X
4X
5X
6X
7X
8X
9X
10X
11X
12X