GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

EVENT MANAGEMENT/5880004

Course Title:	EVENT MANAGEMENT
Credits	3	ECTS	7.5
Semester	2	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Asst. Prof. H. Dilek SEVİN

-- WEB SITE(S) OF LECTURER(S)

http://www.websitem.gazi.edu.tr/site/dsevim/academic

-- EMAIL(S) OF LECTURER(S)

dsevim@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

-Be able to gain skills on planning, managing and evaluating sport events
-Be able to conduct a research related to sport events

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Introduction to planning of sport events
2. Week	History of event management event type
3. Week	Critical planning necessary for events: SWOT
4. Week	Human Resource Management
5. Week	Marketing
6. Week	Integrated Marketing communication and public relations
7. Week	Designing, planning and controlling event logistics
8. Week	Mid-term exam
9. Week	Negotiations and contracts
10. Week	Risk management
11. Week	Television, Media, and Marketing the Events
12. Week	Celebrities and events
13. Week	Achieving Funding and Sponsorship
14. Week	Events production and equipment design
15. Week	Hospitality, Closing Ceremonies
16. Week

-- RECOMMENDED OR REQUIRED READING

- Raj, R., Walters, P. & Rashid, T.(2009). Events management: An integrated and practical approach. SAGE Publication, London-ENGLAND. - Westerbeek, H., Smith, A., Turner, P., Emery, P., Green, C. & Leeuwen, L.(2008). Managing sport facilities and major events. Routledge Publication, NY-USA. - Masterman, G.(2009). Strategic sports event management. 2nd Edition. Elsevier Publication, UK. - Chelladurai, P.(2005). Managing organizations for sport and physical activity. 2nd Edition. Holcomb Hathaway Publication, Arizona-USA. - Stedman GRAHAM, et al.(2001) The ultimate guide to sports marketing. 2nd Edition. McGraw-Hill Publication - Graham, S., Goldblatt, J.J., & Delpy, L.(1995). The ultimate guide to sport event management and marketing. New York: McGraw-Hill. - Solomon, J.(2002) An insider’s guide to managing sporting events. Champaign, IL: Human Kinetics. - Brooks, C.M.(1994).Sports marketing:Competitive business strategies for sports. Englewood Cliffs, NJ:Prentice Hall. - Berlon

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration, Drill - Practise

-- WORK PLACEMENT(S)

Not Applicable

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	50
Assignment	0	0
Exercises	0	0
Projects	1	50
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		50
Contribution of Final Examination to Overall Grade		50

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	16	3	48
Practising Hours of Course Per Week	16	3	48
Reading			0
Searching in Internet and Library	1	10	10
Designing and Applying Materials			0
Preparing Reports	1	10	10
Preparing Presentation	1	16	16
Presentation			0
Mid-Term and Studying for Mid-Term	1	20	20
Final and Studying for Final	1	25	25
Other			0
TOTAL WORKLOAD:			177
TOTAL WORKLOAD / 25:			7.08
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1					X
2					X
3						X
4						X
5						X
6				X
7					X
8		X
9					X
10					X
11				X
12						X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR