GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PUBLIC RELATIONS IN RECREATION MANAGEMENT/5880003
Course Title: PUBLIC RELATIONS IN RECREATION MANAGEMENT
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Yüksel ÖZTÜRK
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/oyuksel
 -- EMAIL(S) OF LECTURER(S)
  oyuksel@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To establish the competence of evaluating and analyzing about the field by teaching the subjects that are mentioned in the course objectives to the st
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course
 --COURSE CONTENT
1. Week  The definition and the history of public relations and closed concepts.
2. Week  The reasons revealing the need of public relations in businesses.
3. Week  The objectives and the principles of public relations, public relations and communication, the target market of public relations.
4. Week  Ethics in public relations.
5. Week  Public relations and sponsorship.
6. Week  Image formation in public relations.
7. Week  Recreation and public relations
8. Week  Midterm exam
9. Week  Public relations in entertainment center.
10. Week  Brand management and public relations.
11. Week  Public relations in crises management.
12. Week  Public relations in sports center.
13. Week  Public relation and currant application in recreation management.
14. Week  Lobby activities and application of lobby in EU.
15. Week  New technologies and public relation.
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
  1. Tengilimoğlu, D. and Öztürk, Y. (2008) İşletmelerde Halkla İlişkiler, Ankara: Seçkin Kitapevi. 2. Aydede, C. (2002) Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları, İstanbul: MediCat Kitapları. 3. Baskin, O.; Aronoff, C. and Lattimor, D. (1997) Public Relation: The Profession and Practice, Boston: Mc Graw Hill. 4. Ceter, A.H. and Jacson, J. (1990) Public Relations Practices: Managerial Case Studies and Problems, New Jersey: Prentice Hall. 5. Cutlip, S.M.; Center, A.H. and Broom, G. M. (1985) Effective Public Relation, Englewood Cliffs: Prentice-Hall Inc. 6. Jefkins, F. (1992) Public Relation, London: Pitman Publishing. 7. National and international articles.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
0
0
 Assignment
1
30
 Exercises
0
0
 Projects
1
20
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
50
 Contribution of Final Examination to Overall Grade  
50
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
16
3
48
 Practising Hours of Course Per Week
0
 Reading
0
 Searching in Internet and Library
0
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
67
67
 Final and Studying for Final
1
73
73
 Other
0
 TOTAL WORKLOAD: 
188
 TOTAL WORKLOAD / 25: 
7.52
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1
2X
3
4X
5X
6
7X
8
9X
10
11X
12