GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

MARKETING THEORIES IN TOURISM/4840002

Course Title:	MARKETING THEORIES IN TOURISM
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Compulsory

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Prof. Azize HASSAN

-- WEB SITE(S) OF LECTURER(S)

http://www.websitem.gazi.edu.tr/site/azize

-- EMAIL(S) OF LECTURER(S)

azize@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

Understand the history and evolution of marketing thought.
Have detailed knowledge of marketing theories.
Have an understanding of how marketing theories are used in the tourism industry.

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Introduction to the course, fundamental concepts and issues
2. Week	Is Marketing a Science? Introduction to the marketing theory
3. Week	The history of marketing theory
4. Week	Production oriented marketing philosophy
5. Week	Product oriented marketing philosophy
6. Week	Selling oriented marketing philosophy
7. Week	Consumer oriented marketing philosophy
8. Week	Midterm Exam
9. Week	Societal oriented marketing philosophy
10. Week	Contemporary issues in marketing theory - I
11. Week	Contemporary issues in marketing theory - II
12. Week	Seminar – Student presentations
13. Week	Seminar – Student presentations
14. Week	Seminar – Student presentations
15. Week	Overview of the course
16. Week	Final Exam

-- RECOMMENDED OR REQUIRED READING

1. Hunt, S. D. 2002, Foundations of Marketing Theory: Toward a General Theory of Marketing, M.E. Sharpe 2. Sheth, J.N., D. M. Gardner, and D. E. Garett, 1988, Marketing Theory: Evolution and Evaluation, John Wiley & Sons.

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Discussion

-- WORK PLACEMENT(S)

None

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	7	20
Exercises	0	0
Projects	2	40
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	0	0	0
Reading	14	1	14
Searching in Internet and Library	14	1	14
Designing and Applying Materials	0	0	0
Preparing Reports	2	20	40
Preparing Presentation	2	20	40
Presentation	2	1	2
Mid-Term and Studying for Mid-Term	1	15	15
Final and Studying for Final	1	20	20
Other	0	0	0
TOTAL WORKLOAD:			187
TOTAL WORKLOAD / 25:			7.48
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1		X
2						X
3		X
4			X
5		X
6						X
7		X
8		X
9		X
10		X
11				X
12
13		X
14					X
15					X
16
17
18
19
20

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR