GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

MEDIA AND CONSUMER POLICY/5370053

Course Title:	MEDIA AND CONSUMER POLICY
Credits	3	ECTS	7.5
Semester	2	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Prof. B. Zakir AVŞAR

-- WEB SITE(S) OF LECTURER(S)

websitem.gazi.edu.tr/site/zavsar

-- EMAIL(S) OF LECTURER(S)

zavsar@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

Establish how, and under the influence of consumer behavior, an understanding of what factors
Understanding the impact of the media in creating consumer policy

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	The concept of the consumer and consumer behavior
2. Week	The role and importance of consumer behavior, marketing
3. Week	Consumer behavior in relation to other disciplines
4. Week	General concepts about factors that affect consumer behavior
5. Week	Psychological factors influencing consumer behavior
6. Week	Sociological factors that affect consumer behavior
7. Week	Political and technological factors affecting consumer behavior
8. Week	Mid Term
9. Week	differences of consumer behavior from marketing than communication disciplines
10. Week	Personal factors that affect consumer behavior
11. Week	Consumer behavior and the media
12. Week	The consumer impact of the media policy
13. Week	Consumers and media relations decision-making process
14. Week	Purchasing behavior and media relations
15. Week	General evaluation
16. Week	General evaluation

-- RECOMMENDED OR REQUIRED READING

Odabaşı, Yavuz, (2002), Tüketici Davranışı, Media Cat, İstanbul. D. Beybin Kejanlıoğlu, Erol Mutlu, Bülent Çaplı, Sevilay Çelenk,Medya Politikaları, İmge, Ankara,2003.

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Presentation, conferance, debate.

-- WORK PLACEMENT(S)

There is no compulsory internship.

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	1	10
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		50
Contribution of Final Examination to Overall Grade		50

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week			0
Practising Hours of Course Per Week	14	3	42
Reading	14	3	42
Searching in Internet and Library	14	3	42
Designing and Applying Materials			0
Preparing Reports			0
Preparing Presentation			0
Presentation	14	3	42
Mid-Term and Studying for Mid-Term	1	2	2
Final and Studying for Final	2	4	8
Other			0
TOTAL WORKLOAD:			178
TOTAL WORKLOAD / 25:			7.12
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1						X
2						X
3						X
4						X
5						X
6						X
7						X
8						X
9						X
10						X
11						X
12						X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR