GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

PUBLIC RELATIONS SOCIETY/4360071

Course Title:	PUBLIC RELATIONS SOCIETY
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assoc. Prof. Dr. Çetin Murat HAZAR

-- WEB SITE(S) OF LECTURER(S)

-- EMAIL(S) OF LECTURER(S)

chazar@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

It enables to students to be informed about issues affecting their lives in the communication system,
Students will be able to learn how to get involved and how they can be provided,
Through this lesson, they will be able to improve their creativity by doing group work.

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Social functions of Public Relations
2. Week	Social responsibility in Public Relations
3. Week	Community relations in Public Relations
4. Week	The Role of Public Relations in Management
5. Week	Contribution of Public Relations to Organizational and Social Efficiency
6. Week	The importance of public relations in the private sector
7. Week	The importance of Public Relations in civil society organizations
8. Week	Midterm exam
9. Week	The importance of Public Relations in public policies
10. Week	New communication technologies and Public Relations
11. Week	Public Relations in the knowledge age
12. Week	Creation of Public Relations Society
13. Week	Student Presentations
14. Week	Student Presentations
15. Week	Student Presentations
16. Week	Final Exam

-- RECOMMENDED OR REQUIRED READING

Smitko, K. (2012). Donor Engagement Through Twitter. Public Relations Review, 38. 633 – 635.Solmaz, B. ve Görkemli, H. N. (2012). Use of Social Media As A New Communication Tool: The Case of Konya Woman Associations. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 28. 183 – 189.CASTELS, M., 2008, Enformasyon Çağı: Ekonomi, Toplum ve Kültür. Cilt 1: Ağ Toplumunun Yükselişi, (Çev. Kılıç, E.) İstanbul, İstanbul Bilgi Üniversitesi Yayınları.

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer

-- WORK PLACEMENT(S)

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	0	0	0
Reading	14	3	42
Searching in Internet and Library	14	3	42
Designing and Applying Materials	0	0	0
Preparing Reports	1	3	3
Preparing Presentation	1	3	3
Presentation	13	3	39
Mid-Term and Studying for Mid-Term	1	2	2
Final and Studying for Final	1	2	2
Other			0
TOTAL WORKLOAD:			175
TOTAL WORKLOAD / 25:			7
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1					X
2						X
3						X
4						X
5						X
6						X
7					X
8					X
9					X
10				X
11				X
12					X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR