GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

NATIONAL IDENTITY AND NATIONAL IMAGE/4360068

Course Title:	NATIONAL IDENTITY AND NATIONAL IMAGE
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assoc. Prof. Sibel Serpil Aydos

-- WEB SITE(S) OF LECTURER(S)

http://www.websitem.gazi.edu.tr/site/serpiloz/academic

-- EMAIL(S) OF LECTURER(S)

serpiloz@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

To develop skills in the field of international communication.
To learn of the concepts of "national identity", "image", "nation image" and "nation branding"
To be able to interpret these concepts in the context of current international communication strategies.
To be able to develop projects related to "nation image" and "nation promotion"
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-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Modernity, Nationality, Identity.
2. Week	Nationalist Ideology
3. Week	National Identity and National Culture.
4. Week	National Identity Building and Mass Communication
5. Week	Turkish National Identity.
6. Week	Turkish National Identity.
7. Week	Image and Nation Image.
8. Week	The Effects of National Identity to Image of Country- Origin
9. Week	International Communication Strategies and Publicity.
10. Week	Public Diplomacy.
11. Week	Cultural Diplomacy.
12. Week	The Concept of "Nation Branding"
13. Week	The presentations related with the various Nations' Identity, Image and Publicity Activities.
14. Week	The presentations related with the various Nations' Identity, Image and Publicity Activities.
15. Week	The presentations related with the various Nations' Identity, Image and Publicity Activities.
16. Week	The presentations related with the various Nations' Identity, Image and Publicity Activities.

-- RECOMMENDED OR REQUIRED READING

Ricci Giovanni(2005) Türk Saplantısı: Yeniçağ Avrupa’sında Korku Nefret ve Sevgi.Çev. Kemal Atakay. İstanbul, Kitap Yayınevi. Servantie, Alain (2005)”Batılıların Gözünde Türk İmgesinin Geçirdiği Evrimler “Dünyada Türk İmgesi” Bahçeşehir Üniversitesi I. Tarih Sempozyumu Bildirileri. İstanbul, Kitap Yayınevi. Smith, Anthony.D (1994) Milli Kimlik. Çev. Bahadır Sina Şener. İstanbul, İletişim Yayınları. Taminiaux, Pierre (1996) “Sacred Text, Sacred Nation” in Text and Nation. Ed. L.Garcia and P. Preiffer. United State, Camden House. Brown, T. J., Dacin, P. A., Pratt, M. G. and Whetten, D. A. 2006. Identity, intended image,construed image, and reputation: an interdisciplinary framework and suggested terminology,Journal of the Academy of Marketing Science. Dinnie, K. 2007. Nation branding: concepts, issues, practice, Butterworth Heinemann. Parekh, B., 2000. “Defining British national identity”, the Political Quarterly, 71, 4-14. Fan,

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration, - Practise

-- WORK PLACEMENT(S)

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	20
Assignment	2	60
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		80
Contribution of Final Examination to Overall Grade		20

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	4	2	8
Reading	12	4	48
Searching in Internet and Library	14	4	56
Designing and Applying Materials	0	0	0
Preparing Reports	1	3	3
Preparing Presentation	1	3	3
Presentation	10	2	20
Mid-Term and Studying for Mid-Term	1	2	2
Final and Studying for Final	1	2	2
Other			0
TOTAL WORKLOAD:			184
TOTAL WORKLOAD / 25:			7.36
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1					X
2		X
3				X
4					X
5					X
6					X
7						X
8					X
9					X
10			X
11			X
12					X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR