GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

PUBLIC RELATIONS POLICIES AND NEW MEDIA/5360063

Course Title:	PUBLIC RELATIONS POLICIES AND NEW MEDIA
Credits	3	ECTS	7.5
Semester	2	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assoc. Prof. Çetin Murat HAZAR

-- WEB SITE(S) OF LECTURER(S)

http://websitem.gazi.edu.tr/site/chazar

-- EMAIL(S) OF LECTURER(S)

chazar@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

Students will inform about public relations policies
Students will examine intra-corporation public relations policies
Students will evaluate guiding principle of public relations policies
Students will describe new media concept
Students will inform the aim and using of the new media
Students will examine the new media mediums

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Introduction to Public Relations Policies
2. Week	Importance of The Public Relations Policies
3. Week	Prenciple of The Public Relations Policies
4. Week	The Aims of The Public Relations Policies
5. Week	The Creating An intra-corporation public relations policies
6. Week	Introduction to New Media Concept
7. Week	General discussion
8. Week	Midterm Exam
9. Week	Social Media in the context of new media
10. Week	Using and Importance of new media
11. Week	Evalution of new media
12. Week	Properties of new media
13. Week	New Media and Public Relations
14. Week	New Media and Communication Technology
15. Week	General discussion
16. Week	Final

-- RECOMMENDED OR REQUIRED READING

Course outcomes

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer

-- WORK PLACEMENT(S)

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week			0
Reading	12	3	36
Searching in Internet and Library	12	3	36
Designing and Applying Materials	12	3	36
Preparing Reports			0
Preparing Presentation	12	3	36
Presentation			0
Mid-Term and Studying for Mid-Term	1	3	3
Final and Studying for Final	1	3	3
Other			0
TOTAL WORKLOAD:			192
TOTAL WORKLOAD / 25:			7.68
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1						X
2						X
3					X
4						X
5						X
6						X
7						X
8						X
9						X
10						X
11						X
12						X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR